Twitter is one of the best online communication tools available today.
It has become more than a mere social media platform. Today, it is considered more of an indispensable tool for gathering data.
Did you know that…
- There are around 6,000 tweet posted every second
- 500 million+ tweets posted daily
- And, in a year, 200 billion tweets
However, with such a huge number of tweets posted daily, finding relevant tweets from your favorite creators about specific topics can be difficult.
But this is exactly where Twitter Advanced Search finds its use. Advanced search empowers brands and individuals to cut through the noise and find what they’re exactly looking for.
Twitter’s Advanced Search makes it easy for you to drill down to very specific tweets using specific criteria to stay updated on certain topics. Whether it is tracking industry trends, uncovering hidden conversations, reliving hilarious memes from months ago, or tracking brand mentions, this tool can do it all for you.
In this post, we will explain how you can utilize the full potential of this powerful tool to fine-tune your Twitter marketing strategy.
How to Find Advanced Search on Twitter?
You can access Advanced Search on Twitter through Desktop and Mobile. Here is how to do it:
Advanced Search on Desktop
There is a direct way for you to access Advanced Search from your desktop. Click the below link to visit:
https://twitter.com/search-advanced
Alternatively, you can use the search box to navigate to the advanced search. Here is how to do it:
1. Input your query into the search box on Twitter’s homepage.
2. Click on “… or More” from the top center and tap on ‘Advanced Search.
3. You can also find advanced search under the “Search filters” from the upper-right on the results page.
Advanced Search on Mobile
Unfortunately, users cannot access the comprehensive Twitter search function directly from the Twitter mobile app. But no worries, you can advanced search using your browser. Here is how you can do it on mobile:
1. Open Twitter from your mobile phone and do a regular search using the search box.
2. Like the desktop, click on “More” and select “Advanced search.”
Now that it’s clear, let’s look at the various methods of searching Twitter via the advanced search.
How to Do Twitter Advanced Search?
The advanced search in itself is a very vast platform that lets you conduct in-depth research and find relevant information. However, at first glance, it might seem a little intimidating and daunting to many.
The number of search filters and lack of understanding of each filter might create some serious doubts, but believe us, it is not that tricky.
We have broken down these steps and extensively explained each to help your way around. Let’s delve into these:
Do a Twitter Advanced Search With Words
- All of these words: You can use this field to find tweets that include words or phrases you type. Put two or more phrases in this form to begin seeing tweets that match those terms. You may search for one or more terms by separating them with quotation marks, such as ‘social media’ and ‘social media marketing.’
- This exact phrase: This field is best if you want to search for only one phrase. For example, if you googled ‘Good Morning,’ the outcomes would include tweets with the words’ Good Morning’ rather than ‘Good’ or ‘Morning’ individually.
- Any of these words: The field makes it simple to search for several terms. For example, use Social,’ ‘@Social,’ and ‘#Social when searching for anything Social-related.
- None of these words: Returning to the topic of ‘how to search Twitter efficiently?’, this is a vital yet easily overlooked field. Whatever keyword or word you provide here will remove Tweets that mention that term or phrase from your search results. You can use this box to filter away tweets containing a competitor’s name or marketing hashtag. Alternatively, you can clarify things (perhaps you’re looking for ‘tea’ but not ‘tea party’). This is an excellent strategy for cutting through the clutter and focusing on what is essential for you.
Search Tweets Using Hashtags
You can find a particular tweet by using relevant hashtags in your niche.
Simply search by typing that particular keyword in the search bar; for instance, typing ‘#Android’ would bring up tweets with that hashtag.
Alternatively, you can click on the hashtag in any tweet and find more tweets corresponding to the same hashtag.
Tip: You can choose which language you want your search results in. Simply click ‘Advanced search’ and scroll down to ‘Language.’ There are nearly four dozen listed in this drop-down section. We selected ‘French’ to show an example.
Search Tweets by User
The following three fields in Twitter allow you to search for one specific user, either the author or recipient of the tweet.
- From These Accounts: If you are looking for old tweets, including your own, this query box might greatly help. Just fill in the name with or without @symbols.
- To These Accounts: This section of Twitter is ideal for looking into someone else’s profile and finding out what people are saying about them. However, provide the accounts’ usernames here to see the tweets posted in response to your significant competitors’ tweets.
- Mentioning These Accounts: Do you want to know what others think of your brand or competitors? Fill in all of the Twitter handles to see a list of comments that mention them. For example, search (@socialpilot) to find tweets mentioning this account.
Search Tweets Using Replies and Links
The advanced Twitter search has various basic criteria that allow you to specify whether you want to view reactions or tweets with links.
You can change the options according to your preferences. If you wish to read the original tweets, disable the responses altogether.
Search a Tweet With a Specific Level of Engagement
You can filter tweets based on metrics like minimum responses, likes, and retweets. This tool comes in handy when examining tweets with a certain level of engagement.
You can use this search criterion to determine what tweeting approach has generated the most interaction from your intended audience.
Search Tweets by Dates
With this search feature, you can set a date range from the “date settings” for the tweets you wish to see. Set the “from” (starting period) and “to” (ending period) in MM-DD-YY format to select the date range. You can search for dates ranging from one day to one year period.
This will assist you in checking the details of your previous campaigns and deleting any previous tweets that are no longer useful.
Search Tweets Using Advanced Search Commands and Operators
Search operators is an advanced functionality of Twitter that has been around for quite some time. Operators are basically commands that let you filter results by accounts, hashtags, keywords, and more.
Source
These search operators make it easy to do deep-down research right through the Twitter search box on the website or even the Twitter app.
Now, let’s look at some actionable ways to use advanced search to turn this into a secret weapon for your business.
15 Ways to Use Twitter Advanced Search
Knowing how to use Twitter Advanced Search is only enough if you know how to leverage this feature.
Here are 15 ways to use Twitter’s advanced search:
1. Find Your Own Most Popular Tweet
Businesses, whether small or big. They must evaluate their content and marketing strategy from time to time so they can use Twitter’s advanced search.
They look for their most popular tweets by adjusting the number of likes, replies, and mentions in the search section. This helps them understand what their audience is searching for and relating to.
This method is also useful in finding tweets with fewer likes and engagement. So you can turn your focus to content most liked by your followers.
2. Find the Most Popular Tweet About a Topic
Twitter’s advanced search is useful for locating your tweets and any topic you want.
You can search for any keyword and mention the number of likes or retweets you seek to find the most popular tweet on a particular topic.
This way, brands can find trending posts and conversations in tier niches and participate in them to gain engagement.
3. Find Fresh New Ideas for Content
Finding fresh ideas for blogs or content is another method that benefits from Twitter Advanced Search.
You can take any keyword from your niche and search with relevant phrases. This will show results with the most popular tweets connecting your search words.
You can also state the minimum likes or retweets you want. This way, brands find ideas according to conversations that are liked and trending on Twitter.
4. Monitor Brand Mentions
This is a chance for you never to miss any post on Twitter that talks about your brand. You can ensure that by looking for your brand name in Twitter Advanced Search and then clicking on Save this Search.
This practice is useful to stay updated about your brand and others too regularly. Twitter allows every account to save up to 25 searches.
Advanced Twitter search has made it much easier to keep an eye on your sharing and talking about you.
5. Upscale Your Customer Service
Another benefit of setting up your brand in saved searches. It helps you stay proactive and work towards a better customer experience.
Getting notified whenever anyone anywhere talks about you will keep you updated with the users.
Often, people share their thoughts about your product on Twitter. It is easy to identify them with Twitter Advanced Search and improve customer service.
6. Find Videos on Any Topic
With diverse features to derive results, Twitter Advanced Search works well when you want to find popular videos on trending topics.
Just type a trending hashtag or niche, including elements such as account or niche and tada, and you have a viral reel in your search domain in the media section.
7. Research Your Competitors
Businesses Every day, they are developing a way to leverage Twitter for their businesses. Researching competitors is another such method.
By searching the name of the brand you compete with and adding more criteria, such as likes, retweets, or even hashtags, you can find what is working or not working for them.
8. Find Industry Trends
After the launch of Twitter Advanced Search, finding new trends on Twitter has become easy. Businesses are finding, creating, and engaging with trends to boost up their online presence and reach.
You can also look for industry trends on Twitter by adding up the number of likes and comments using hashtags or keywords.
Once done, it is great to participate in the conversation that your niche will resonate with and generate engagement.
9. Find Influencers on Twitter
Finding influencers is very critical for which top brands collaborate with agencies with influencer databases. However, with the help of Twitter Advanced Search, businesses can start looking for influencers then and there.
It is as easy as a keyword or hashtag with minimum likes, retweets, and searching in the people column.
This search will show results of the most popular individuals in that specific domain to collaborate with.
10. Search Based on Locations
An additional feature of Twitter Advanced Search that probably no other social media platform offers.
This feature can also work well with other search methods, such as when you are looking for influencers. With all the other information, you can set the distance or location and find influencers near you.
Look for events, shops, conferences, and people near you with location-based Twitter Advanced Search.
11. Find Happy Customers
Just like how you look for reviews on Google, you can do it on Twitter to learn about your customer experience.
Use your brand name with the usual keyword your customers might mention while sharing reviews. Something like “Love” or “Happy” might help you locate positive reviews.
Brands use this technique to understand their customers and even the issues they face to upgrade their services eventually.
12. Find Issues Customers are Facing
No brand wants to trend because of negative customer feedback. Twitter Advanced Search helps you identify such tweets before they start to trend.
You can simply search your brand as a keyword along with basic issues your customers have faced.
The search results will show customers’ tweets where they face errors and allow you time to resolve them. This identification will help you participate in resolving such issues.
13. Find Another Account Interactions
Every social media platform does not provide an activity tracking feature, but Twitter has one in its Advanced Search.
It can be difficult to recall all your interactions with other Twitter accounts or businesses, but advanced search features can help.
In the search box, mention your name and the name of another account, the search result will show you all the interactions you have had with that account in the past.
14. Monitor Campaign Performance
Twitter Advanced Search is also helpful in understanding how your campaign is performing on Twitter.
A common practice is to use your campaign hashtags and see the top search and trending tweets. The audience’s interaction with those tweets will define the campaign’s success.
15. Participate in Live Conversations
Twitter is all about live and intellectual conversations that show people real-time interest.
As a brand, you can leverage Twitter’s Advanced Search feature and participate in this conversation relevant to your niche.
This is a very popular method to get more engagement and get more people talking about you.
You’re all done with Twitter’s advanced search feature, and it’s time for you to start.
Bring Out the Details With Advanced Search
In conclusion, Twitter is the best place to find specific tweets that can increase business leads and improve sales.
Twitter’s advanced search lets you target the right audience with the appropriate tag.
You can also use Twitter to search tweets by sentiments using emotions like “:)” after writing the word or phrase in the search section.
The main benefit of using the advanced search engine is easily finding your user’s behavior with the likes and dislikes in your comment post.
Moreover, you can find influencers for your business using the hashtag tool in the search section. You can increase brand authority and find suitable media opportunities.
So, if you’re not using Twitter’s advanced search yet, now would be a great time to begin!
