Analysverktyg: Vad, hur och varför? (2024)

Analysverktyget är tänkt att hjälpa dig fatta beslu*t, eller åtminstone effektivisera ditt företags beslu*tsprocesser genom att samla, visualisera och kommunicera din data.

Analysverktyg: Vad, hur och varför? (1)

Vad är ett analysverktyg?

Det finns många olika typer av analysverktyg, men de flesta gånger menar man en mjukvara som hjälper företag att analysera data. Ofta kallas analysverktyg för Business Intelligence-verktyg eller beslu*tsstöd (beslu*tsstödsystem).

Dataanalys blir allt viktigare för företag och potentialen för att skapa värde är stor. Analysverktyget hjälper dig att arbeta med, analysera och distribuera data för att i slu*tändan ge bättre resultat och beslu*t i verksamheten, och minska risker.

Att värdet av data fortsätter att öka, liksom kompetensen kopplad till data och analys, förändrar kontinuerligt vad det innebär att vara "datadriven". De som snabbast förbättrar sin förmåga kommer få ut det största värdet från sitt analysverktyg.

Hypergenes lösning är ett exempel på mjukvara som innehåller BI-verktyg/beslu*tsstödsystem. Modulen är helt dedikerad till att ge dig rätt analysunderlag och insikter. Det går dessutom att dra nytta av integrationer med befintliga BI-lösningar och på så sätt låta data komma till nytta i båda systemen.

Hur använder man ett analysverktyg?

Analysverktyg kan hjälpa dig förstå såväl omvärld som den egna verksamheten samt fatta beslu*t på fler nivåer (makro, mikro, realtid, cykliska, strategiska, taktiska och operativa). Det ger dig också nya möjligheter att få insikter kring områden eller frågor som du inte visste att du behövde eller borde ställa.

Företag använder i grunden analysverktyg för att följa upp sin utveckling och för att både förutse och lösa problem. Vanliga användningsområden inkluderar:

  • Kunna följa relevanta nyckeltal och KPI:er, analysera trender och identifiera avvikelser.
  • Förse beslu*tsfattare med relevant, kvalitetssäkrad och begriplig information.
  • Levandegöra data genom grafiska visualiseringar och interaktiva tabellvisningar.
  • Ad hoc-analys.
  • Sammanställning och rapportering av data och information.

En mycket vanlig del av analysarbetet omfattar analys av ekonomiska data. Det kan handla om resultatrapporter och andra ekonomi- och finansrelaterade rapporter samt analyser, Men också analys kopplat till simuleringar av budgeten, ekonomiska prognoser, rullande prognoser eller finansiell scenarioplanering.

Ofta handlar valet av analys och analysverktyg om vilket typ av företag du arbetar på, vilken bransch du arbetar i och vilka KPI:er och mål som företaget prioriterar.

I större organisationer blir verksamheten snabbt komplex då data finns i många källsystem, till exempel affärssystem, personalsystem och CRM-system. Ofta behövs därför analysverktyg som med hjälp av integrationer med de olika källsystemen och inbyggda funktioner kan underlätta analysen av hur väl företaget och dess medarbetare presterar.

Enligt McKinsey är ’Corporate Performance Analytics’ en digital plattform för jämförande av finansiella resultatdata, där du kan utveckla strategier och få insikter genom datadrivet beslu*tsfattande.

Hur ska en analysstrategi se ut?

Enligt Gartner måste varje företag definiera vad analysverktyget betyder för dem och vilka initiativ (projekt) och budgetar som är nödvändiga. Du bör också arbeta för att övervinna luckor i dataekosystemet, arkitekturer och organisatoriska leveransmetoder som behövs för att genomföra strategin.

  • Börja med organisationens vision, mission och mål.
  • Bestäm den strategiska effekten av analyser (analysverktyget) på dessa mål.
  • Prioritera åtgärder för att förverkliga affärsmål med hjälp av data- och analysmål.
  • Bygga en strategisk färdplan (roadmap) för data och analys.
  • Implementera färdplanen (dvs. projekt, program och produkter) med en konsekvent och modern verksamhetsplan/affärsplan.
  • Kommunicera analysstrategin och dess inverkan och resultat för att vinna stöd.

Varför man använder ett analysverktyg?

För många företag har analys och bättre förutsättningar att nå insikter blivit en konkurrensfördel. För att nå dit är det viktigt att bygga processer, kunskap, vanor och team anpassade för effektivt beslu*tsfattande.

McKinsey menar att data och analys idag används av många för att förbättra operativa insatser, men att samma förändring inte har setts inom hantering av data och analys som stödjer företags strategier.

Att ledningen använder data och analysverktyg i det strategiska arbetet kommer, enligt McKinsey, hjälpa ditt företag att:

  • Minska partiskhet i beslu*t genom att avväga sannolikheten att lyckas innan du lägger om resurser.
  • Upptäcka nya tillväxtmöjligheter genom att komplettera traditionella brainstormingsmetoder med data för att avslöja dolda tillväxtmöjligheter.
  • Identifiera trender i tidiga skeden genom att se hur ditt företags omvärld utvecklas, så att du kan agera innan dina konkurrenter gör det.
  • Förutse hur marknaden utvecklas genom insikter baserade på egen analys av data och hur olika påverkanskrafter samverkar.

Bland många företag sker tech-transformationer och övergångar till mer agila arbetssätt, även här har data och analys en central roll och hjälper till att forma strategiska planer.

Vill du veta mer om Hypergene?
Hypergenes kunder kan effektivisera sina finansiella planeringsprocesser, följa upp verksamheten genom avancerade analys- och rapporteringsmöjligheter och arbeta med målstyrning på ett sätt som bryter ner övergripande planer till mål, nyckeltal och aktiviteter i hela organisationen.

Vill du veta mer? Läs mer om vår lösning här eller titta på en 7 minuters videodemo av vår lösning:

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1.0 OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION

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  • User privacy and data protection are important to us.
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  • We have a duty of care to the people within our data
  • \n\t
  • Data is a liability and it should only be collected and processed when necessary
  • \n\t
  • We will never sell, rent or otherwise distribute or make public your personal information
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2.0 RELEVANT LEGISLATION

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Along with our business and internal computer systems, this website is designed to comply with the EU General Data Protection Regulation 2018 (GDPR).

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This site’s compliance with the above legislation means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact our data protection officer (details of whom can be found insection 9)for clarification.

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3.0 PERSONAL INFORMATION

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Hypergene handles personal information based on information provided via our website and in personal contacts - via telephone calls, e-mails and / or meetings. We may on occasion also collect or purchase personal information from third parties, e.g. from vendors like Bisnode, for processing in our CRM and marketing automation systems. In the cases where we have collected or purchased personal information, the person in question will receive information about this within 30 days.

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The personal information that is handled is in all cases information that concerns the person's professional role. All registrants have been judged to have an interest in products and services in order to better perform their work and achieve their organization’s goals. We may also handle information that other stakeholders have provided via forms on our website, e.g. competitors, suppliers, investors or jobseekers.

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In general, you can visit our website without telling us who you are or revealing any personal information about yourself. You may be required to provide your personal information, such as your name, telephone number, address, e-mail address, etc. if needed, for example, to correspond with you, to process an order or to provide you with more information. It is our intent to let you know how we will use such information before we collect it from you on the Internet.

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We also use cookies, very small text files written to your hard drive, to improve your experience with our site. Most browsers are initially set up to accept cookies, but you can set your browser to alert you every time a cookie is offered, letting you decide whether or not to accept it. You can read more about cookies and how we use them in section 5 below.

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We may process your personal information for our legitimate business interests, which include some or all of the following:

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  • where the processing enables us to enhance, modify, personalize or otherwise improve our services/communications for the benefit of our customers ?
  • \n\t
  • to enhance the security of our network and information systems ?
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  • to better understand how people interact with our websites ?
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  • for direct marketing and/or to provide e-mail communications which we think will be of interest for your professional role
  • \n\t
  • to use for recruitment and human resource purposes
  • \n\t
  • to determine the effectiveness of promotional campaigns and advertising. ?
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“Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you, in your professional role, the best service/products and the best and most secure experience. For example, we have an interest in making sure our marketing is relevant for potential customers, so we may process your information to send you marketing that is tailored to your professional role. It can also apply to processing that is in your interests as well. For example, we may process your information to ensure our websites and systems are secure.

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When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). If you have any concerns about the processing, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, please see section 4 below.

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4.0 YOUR RIGHTS

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If you would like to know what personal data we hold about you or would like us to update or delete your personal data from our records then please contact us by using the contact details below. To protect your privacy, we will require you to prove your identity before granting access to your personal data. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.

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If you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. Please note that this will not unsubscribe you from all communications, only the newsletter in question and as such you will need to perform this action for each of the newsletters you are subscribed to. If you wish to opt-out completely then please contact us using the details provided below. Please note that you cannot unsubscribe from some service-related messages.

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5.0 COOKIES AND OTHER TOOLS

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5.1 Cookies

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A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the website. This enables a website to recognize you as you move around the website and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember your preferences and settings, to analyze how the website is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a \"first party cookie\") or by another organization providing services to that website, such as an analytics company (a \"third party cookie\"). They will either be stored for the duration of your visit (a \"session cookie\") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a \"persistent cookie\").

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When you visit our Website, we may employ cookies that contain information used to track your usage of our Website. This enables our systems to recognize your browser and tell us how, when and which pages in our Website are visited and by how many people, and also enables us to recognize a return visitor as a unique user. Cookies placed by the Website cannot access, read or modify any other data on a computer.

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Our Website may contain links to other websites and services which serve third-party cookies outside our control and are not covered by this Privacy Statement. You should review any privacy policies, services and applications found on such websites to understand how your information may be collected and used.

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5.2 Marketing automation

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The Website employs marketing automation programs from vendors operating on Hypergene´s behalf, which use third-party cookies to track Website use.

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When a user visits our Website, the cookie stores traffic data linked to the unique ID of the cookie in the browser. If the user identifies himself by volunteering personal data, e.g. by filling in a contact form or clicking on links in an e-mail sent by Hypergene, the cookie’s unique user ID is linked to the personal data volunteered by the user. This enables Hypergene to supply a more personalized experience on its Website and in communications with customers and users of the Website. Hypergene does not sell, rent or give away personal data that identifies individuals to any external party, except to parties who process data on Hypergene´s behalf.

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5.2 Direct marketing and remarketing

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We may call you on the telephone number and/or send an email to the email address we have registered in our systems to offer more information about our product according to applicable privacy and marketing legislation. You can opt out of being contacted via e-mail, by using the unsubscribe function in e-mails sent by Hypergene, or just by telling us if we are in contact by phone.

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Hypergene may use third-party service providers to display advertisem*nts on behalf of Hypergene across the Internet. These service providers may use cookies to collect information about your visits to our Website in order to display ads while you are visiting other websites; this information cannot be used to identify you individually. Such information is anonymous; however, your IP address may be collected.

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We respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.

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5.4 Website analytics

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This Website uses services such as Google Analytics, a web analytics service provided by Google Inc. Data collected by cookies about your use of the Website (including your IP address) will be transmitted to and stored by Google and other website analytics service providers, on behalf of Hypergene. Hypergene use website analytics for the purpose of evaluating website usage, compiling reports on website activity for Website operators and providing other services relating to website activities and internet usage.

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5.5 Other tracking technologies

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Web pages and emails from Hypergene may contain a small transparent image file or line of code (known as web beacons/gifs, page tags, script) to record how you interact with them. They are used to help us to better analyze and improve our services and communication based on your browsing behavior and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on a link on the website or whether you opened or clicked on marketing emails sent to you.

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5.6. Other third-party services

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Our Website may contain links to other websites and “share” buttons (such as Twitter or Facebook) that are not operating on Hypergene´s behalf. Such websites, service or application providers may place their own third-party cookies on users’ computers, collect data, or solicit personal information.Issuers of such third-party cookies have their own strict privacy policies. You should refer to any privacy policies from such websites, service or application providers to better understand how your information may be collected and used.

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5.7 How do I disable cookies?

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You may block cookies by activating the setting on your browser that allows you to refuse accepting cookies. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, Hypergene will issue cookies when you access our Website. It is also possible to use the Cookie settings function, always available here.

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4.0 HOW WE STORE YOUR PERSONAL INFORMATION

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We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out insection 2.

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    \n\t
  • Google (Privacy policy)
  • \n\t
  • Upsales (Privacy policy)
  • \n\t
  • Azalead (Privacy policy)
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  • Albacross (Privacy policy)
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7.0 DATA SECURITY

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We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet, and we also employ application-layer security features to further anonymize personal data.

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However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your personal data has been compromised, please contact us as set forth in the “Contact Us” section.

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7.1 Data Retention

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We only retain the personal data collected for as long as we need it to fulfill the purposes for which we have initially collected it, unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements

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8.0 DATA CONTROLLER

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The data controller of this website is:

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Hypergene AB (556581-1840)

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Stora Varvsgatan 11 B

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211 74 Malmö

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SWEDEN

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9.0 DATA PROTECTION OFFICER

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Jonas Persson

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CFO, Hypergene AB

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Telephone: +46 (0)40-661 10 00

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10.0 CHANGES TO OUR PRIVACY POLICY

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This privacy policy may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.

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11.0 What if I have questions about this policy?

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If you have any questions or concerns regarding our privacy policies, please send us a detailed message to servicedesk@hypergene.se, and we will try to resolve your concerns.

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\nCookie Settings (se hypergene.no)

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1.0 OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION

\n\n

    \n\t
  • User privacy and data protection are important to us.
  • \n\t
  • We have a duty of care to the people within our data
  • \n\t
  • Data is a liability and it should only be collected and processed when necessary
  • \n\t
  • We will never sell, rent or otherwise distribute or make public your personal information
  • \n

\n\n

2.0 RELEVANT LEGISLATION

\n\n

Along with our business and internal computer systems, this website is designed to comply with the EU General Data Protection Regulation 2018 (GDPR).

\n\n

This site’s compliance with the above legislation means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact our data protection officer (details of whom can be found insection 9)for clarification.

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3.0 PERSONAL INFORMATION

\n\n

Hypergene handles personal information based on information provided via our website and in personal contacts - via telephone calls, e-mails and / or meetings. We may on occasion also collect or purchase personal information from third parties, e.g. from vendors like Bisnode, for processing in our CRM and marketing automation systems. In the cases where we have collected or purchased personal information, the person in question will receive information about this within 30 days.

\n\n

The personal information that is handled is in all cases information that concerns the person's professional role. All registrants have been judged to have an interest in products and services in order to better perform their work and achieve their organization’s goals. We may also handle information that other stakeholders have provided via forms on our website, e.g. competitors, suppliers, investors or jobseekers.

\n\n

In general, you can visit our website without telling us who you are or revealing any personal information about yourself. You may be required to provide your personal information, such as your name, telephone number, address, e-mail address, etc. if needed, for example, to correspond with you, to process an order or to provide you with more information. It is our intent to let you know how we will use such information before we collect it from you on the Internet.

\n\n

We also use cookies, very small text files written to your hard drive, to improve your experience with our site. Most browsers are initially set up to accept cookies, but you can set your browser to alert you every time a cookie is offered, letting you decide whether or not to accept it. You can read more about cookies and how we use them in section 5 below.

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We may process your personal information for our legitimate business interests, which include some or all of the following:

\n\n

    \n\t
  • where the processing enables us to enhance, modify, personalize or otherwise improve our services/communications for the benefit of our customers ?
  • \n\t
  • to enhance the security of our network and information systems ?
  • \n\t
  • to better understand how people interact with our websites ?
  • \n\t
  • for direct marketing and/or to provide e-mail communications which we think will be of interest for your professional role
  • \n\t
  • to use for recruitment and human resource purposes
  • \n\t
  • to determine the effectiveness of promotional campaigns and advertising. ?
  • \n

\n\n

“Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you, in your professional role, the best service/products and the best and most secure experience. For example, we have an interest in making sure our marketing is relevant for potential customers, so we may process your information to send you marketing that is tailored to your professional role. It can also apply to processing that is in your interests as well. For example, we may process your information to ensure our websites and systems are secure.

\n\n

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). If you have any concerns about the processing, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, please see section 4 below.

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4.0 YOUR RIGHTS

\n\n

If you would like to know what personal data we hold about you or would like us to update or delete your personal data from our records then please contact us by using the contact details below. To protect your privacy, we will require you to prove your identity before granting access to your personal data. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.

\n\n

If you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. Please note that this will not unsubscribe you from all communications, only the newsletter in question and as such you will need to perform this action for each of the newsletters you are subscribed to. If you wish to opt-out completely then please contact us using the details provided below. Please note that you cannot unsubscribe from some service-related messages.

\n\n

5.0 COOKIES AND OTHER TOOLS

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5.1 Cookies

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A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the website. This enables a website to recognize you as you move around the website and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember your preferences and settings, to analyze how the website is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a \"first party cookie\") or by another organization providing services to that website, such as an analytics company (a \"third party cookie\"). They will either be stored for the duration of your visit (a \"session cookie\") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a \"persistent cookie\").

\n\n

When you visit our Website, we may employ cookies that contain information used to track your usage of our Website. This enables our systems to recognize your browser and tell us how, when and which pages in our Website are visited and by how many people, and also enables us to recognize a return visitor as a unique user. Cookies placed by the Website cannot access, read or modify any other data on a computer.

\n\n

Our Website may contain links to other websites and services which serve third-party cookies outside our control and are not covered by this Privacy Statement. You should review any privacy policies, services and applications found on such websites to understand how your information may be collected and used.

\n\n

5.2 Marketing automation

\n\n

The Website employs marketing automation programs from vendors operating on Hypergene´s behalf, which use third-party cookies to track Website use.

\n\n

When a user visits our Website, the cookie stores traffic data linked to the unique ID of the cookie in the browser. If the user identifies himself by volunteering personal data, e.g. by filling in a contact form or clicking on links in an e-mail sent by Hypergene, the cookie’s unique user ID is linked to the personal data volunteered by the user. This enables Hypergene to supply a more personalized experience on its Website and in communications with customers and users of the Website. Hypergene does not sell, rent or give away personal data that identifies individuals to any external party, except to parties who process data on Hypergene´s behalf.

\n\n

5.2 Direct marketing and remarketing

\n\n

We may call you on the telephone number and/or send an email to the email address we have registered in our systems to offer more information about our product according to applicable privacy and marketing legislation. You can opt out of being contacted via e-mail, by using the unsubscribe function in e-mails sent by Hypergene, or just by telling us if we are in contact by phone.

\n\n

Hypergene may use third-party service providers to display advertisem*nts on behalf of Hypergene across the Internet. These service providers may use cookies to collect information about your visits to our Website in order to display ads while you are visiting other websites; this information cannot be used to identify you individually. Such information is anonymous; however, your IP address may be collected.

\n\n

We respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.

\n\n

5.4 Website analytics

\n\n

This Website uses services such as Google Analytics, a web analytics service provided by Google Inc. Data collected by cookies about your use of the Website (including your IP address) will be transmitted to and stored by Google and other website analytics service providers, on behalf of Hypergene. Hypergene use website analytics for the purpose of evaluating website usage, compiling reports on website activity for Website operators and providing other services relating to website activities and internet usage.

\n\n

5.5 Other tracking technologies

\n\n

Web pages and emails from Hypergene may contain a small transparent image file or line of code (known as web beacons/gifs, page tags, script) to record how you interact with them. They are used to help us to better analyze and improve our services and communication based on your browsing behavior and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on a link on the website or whether you opened or clicked on marketing emails sent to you.

\n\n

5.6. Other third-party services

\n\n

Our Website may contain links to other websites and “share” buttons (such as Twitter or Facebook) that are not operating on Hypergene´s behalf. Such websites, service or application providers may place their own third-party cookies on users’ computers, collect data, or solicit personal information.Issuers of such third-party cookies have their own strict privacy policies. You should refer to any privacy policies from such websites, service or application providers to better understand how your information may be collected and used.

\n\n

5.7 How do I disable cookies?

\n\n

You may block cookies by activating the setting on your browser that allows you to refuse accepting cookies. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, Hypergene will issue cookies when you access our Website. It is also possible to use the Cookie settings function, always available here.

\n\n

4.0 HOW WE STORE YOUR PERSONAL INFORMATION

\n\n

We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out insection 2.

\n\n

    \n\t
  • Google (Privacy policy)
  • \n\t
  • Upsales (Privacy policy)
  • \n\t
  • Azalead (Privacy policy)
  • \n\t
  • Albacross (Privacy policy)
  • \n

\n\n

7.0 DATA SECURITY

\n\n

We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet, and we also employ application-layer security features to further anonymize personal data.

\n\n

However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your personal data has been compromised, please contact us as set forth in the “Contact Us” section.

\n\n

7.1 Data Retention

\n\n

We only retain the personal data collected for as long as we need it to fulfill the purposes for which we have initially collected it, unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements

\n\n

8.0 DATA CONTROLLER

\n\n

The data controller of this website is:

\n\n

Hypergene AB (556581-1840)

\n\n

Stora Varvsgatan 11 B

\n\n

211 74 Malmö

\n\n

SWEDEN

\n\n

9.0 DATA PROTECTION OFFICER

\n\n

Jonas Persson

\n\n

CFO, Hypergene AB

\n\n

Telephone: +46 (0)40-661 10 00

\n\n

10.0 CHANGES TO OUR PRIVACY POLICY

\n\n

This privacy policy may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.

\n\n

11.0 What if I have questions about this policy?

\n\n

If you have any questions or concerns regarding our privacy policies, please send us a detailed message to servicedesk@hypergene.se, and we will try to resolve your concerns.

\n\n

\n

\n","5":"

\n
\nCookie Settings(see at hypergene.se)
\n
\n\n

1.0 OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION

\n\n

    \n\t
  • User privacy and data protection are important to us.
  • \n\t
  • We have a duty of care to the people within our data
  • \n\t
  • Data is a liability and it should only be collected and processed when necessary
  • \n\t
  • We will never sell, rent or otherwise distribute or make public your personal information
  • \n

\n\n

2.0 RELEVANT LEGISLATION

\n\n

Along with our business and internal computer systems, this website is designed to comply with theEU General Data Protection Regulation 2018 (GDPR).

\n\n

This site’s compliance with the above legislation means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact our data protection officer (details of whom can be found insection 9)for clarification.

\n\n

3.0 PERSONAL INFORMATION

\n\n

Hypergene handles personal information based on information provided via our website and in personal contacts - via telephone calls, e-mails and / or meetings. We may on occasion also collect or purchase personal information from third parties, e.g. from vendors like Bisnode, for processing in our CRM and marketing automation systems. In the cases where we have collected or purchased personal information, the person in question will receive information about this within 30 days.

\n\n

The personal information that is handled is in all cases information that concerns the person's professional role. All registrants have been judged to have an interest in products and services in order to better perform their work and achieve their organization’s goals. We may also handle information that other stakeholders have provided via forms on our website, e.g. competitors, suppliers, investors or jobseekers.

\n\n

In general, you can visit our website without telling us who you are or revealing any personal information about yourself. You may be required to provide your personal information, such as your name, telephone number, address, e-mail address, etc. if needed, for example, to correspond with you, to process an order or to provide you with more information. It is our intent to let you know how we will use such information before we collect it from you on the Internet.

\n\n

We also use cookies, very small text files written to your hard drive, to improve your experience with our site. Most browsers are initially set up to accept cookies, but you can set your browser to alert you every time a cookie is offered, letting you decide whether or not to accept it. You can read more about cookies and how we use them in section 5 below.

\n\n

We may process your personal information for our legitimate business interests, which include some or all of the following:

\n\n

    \n\t
  • where the processing enables us to enhance, modify, personalize or otherwise improve our services/communications for the benefit of our customers ?
  • \n\t
  • to enhance the security of our network and information systems ?
  • \n\t
  • to better understand how people interact with our websites ?
  • \n\t
  • for direct marketing and/or to provide e-mail communications which we think will be of interest for your professional role
  • \n\t
  • to use for recruitment and human resource purposes
  • \n\t
  • to determine the effectiveness of promotional campaigns and advertising. ?
  • \n

\n\n

“Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you, in your professional role, the best service/products and the best and most secure experience. For example, we have an interest in making sure our marketing is relevant for potential customers, so we may process your information to send you marketing that is tailored to your professional role. It can also apply to processing that is in your interests as well. For example, we may process your information to ensure our websites and systems are secure.

\n\n

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). If you have any concerns about the processing, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, please see section 4 below.

\n\n

4.0 YOUR RIGHTS

\n\n

If you would like to know what personal data we hold about you or would like us to update or delete your personal data from our records then please contact us by using the contact details below. To protect your privacy, we will require you to prove your identity before granting access to your personal data. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.

\n\n

If you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. Please note that this will not unsubscribe you from all communications, only the newsletter in question and as such you will need to perform this action for each of the newsletters you are subscribed to. If you wish to opt-out completely then please contact us using the details provided below. Please note that you cannot unsubscribe from some service-related messages.

\n\n

5.0 COOKIES AND OTHER TOOLS

\n\n

5.1 Cookies

\n\n

A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the website. This enables a website to recognize you as you move around the website and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember your preferences and settings, to analyze how the website is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a \"first party cookie\") or by another organization providing services to that website, such as an analytics company (a \"third party cookie\"). They will either be stored for the duration of your visit (a \"session cookie\") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a \"persistent cookie\").

\n\n

When you visit our Website, we may employ cookies that contain information used to track your usage of our Website. This enables our systems to recognize your browser and tell us how, when and which pages in our Website are visited and by how many people, and also enables us to recognize a return visitor as a unique user. Cookies placed by the Website cannot access, read or modify any other data on a computer.

\n\n

Our Website may contain links to other websites and services which serve third-party cookies outside our control and are not covered by this Privacy Statement. You should review any privacy policies, services and applications found on such websites to understand how your information may be collected and used.

\n\n

5.2 Marketing automation

\n\n

The Website employs marketing automation programs from vendors operating on Hypergene´s behalf, which use third-party cookies to track Website use.

\n\n

When a user visits our Website, the cookie stores traffic data linked to the unique ID of the cookie in the browser. If the user identifies himself by volunteering personal data, e.g. by filling in a contact form or clicking on links in an e-mail sent by Hypergene, the cookie’s unique user ID is linked to the personal data volunteered by the user. This enables Hypergene to supply a more personalized experience on its Website and in communications with customers and users of the Website. Hypergene does not sell, rent or give away personal data that identifies individuals to any external party, except to parties who process data on Hypergene´s behalf.

\n\n

5.2 Direct marketing and remarketing

\n\n

We may call you on the telephone number and/or send an email to the email address we have registered in our systems to offer more information about our product according to applicable privacy and marketing legislation. You can opt out of being contacted via e-mail, by using the unsubscribe function in e-mails sent by Hypergene, or just by telling us if we are in contact by phone.

\n\n

Hypergene may use third-party service providers to display advertisem*nts on behalf of Hypergene across the Internet. These service providers may use cookies to collect information about your visits to our Website in order to display ads while you are visiting other websites; this information cannot be used to identify you individually. Such information is anonymous; however, your IP address may be collected.

\n\n

We respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.

\n\n

5.4 Website analytics

\n\n

This Website uses services such as Google Analytics, a web analytics service provided by Google Inc. Data collected by cookies about your use of the Website (including your IP address) will be transmitted to and stored by Google and other website analytics service providers, on behalf of Hypergene. Hypergene use website analytics for the purpose of evaluating website usage, compiling reports on website activity for Website operators and providing other services relating to website activities and internet usage.

\n\n

5.5 Other tracking technologies

\n\n

Web pages and emails from Hypergene may contain a small transparent image file or line of code (known as web beacons/gifs, page tags, script) to record how you interact with them. They are used to help us to better analyze and improve our services and communication based on your browsing behavior and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on a link on the website or whether you opened or clicked on marketing emails sent to you.

\n\n

5.6. Other third-party services

\n\n

Our Website may contain links to other websites and “share” buttons (such as Twitter or Facebook) that are not operating on Hypergene´s behalf. Such websites, service or application providers may place their own third-party cookies on users’ computers, collect data, or solicit personal information.Issuers of such third-party cookies have their own strict privacy policies. You should refer to any privacy policies from such websites, service or application providers to better understand how your information may be collected and used.

\n\n

5.7 How do I disable cookies?

\n\n

You may block cookies by activating the setting on your browser that allows you to refuse accepting cookies. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, Hypergene will issue cookies when you access our Website. It is also possible to use the Cookie settings function, always available here.

\n\n

4.0 HOW WE STORE YOUR PERSONAL INFORMATION

\n\n

We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out insection 2.

\n\n

    \n\t
  • Google (Privacy policy)
  • \n\t
  • Upsales (Privacy policy)
  • \n\t
  • Azalead (Privacy policy)
  • \n\t
  • Albacross (Privacy policy)
  • \n

\n\n

7.0 DATA SECURITY

\n\n

We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet, and we also employ application-layer security features to further anonymize personal data.

\n\n

However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your personal data has been compromised, please contact us as set forth in the “Contact Us” section.

\n\n

7.1 Data Retention

\n\n

We only retain the personal data collected for as long as we need it to fulfill the purposes for which we have initially collected it, unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements

\n\n

8.0 DATA CONTROLLER

\n\n

The data controller of this website is:

\n\n

Hypergene AB (556581-1840)

\n\n

Stora Varvsgatan 11 B

\n\n

211 74 Malmö

\n\n

SWEDEN

\n\n

9.0 DATA PROTECTION OFFICER

\n\n

Jonas Persson

\n\n

CFO, Hypergene AB

\n\n

Telephone: +46 (0)40-661 10 00

\n\n

10.0 CHANGES TO OUR PRIVACY POLICY

\n\n

This privacy policy may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.

\n\n

11.0 What if I have questions about this policy?

\n\n

If you have any questions or concerns regarding our privacy policies, please send us a detailed message toservicedesk@hypergene.se, and we will try to resolve your concerns.

\n","6":"

\n\n

\n

\n

\n

\n\n

Cookie Settings (on hypergene.no)

\n\n

\n

\n

\n\n

1.0 OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION

\n\n

    \n\t
  • User privacy and data protection are important to us.
  • \n\t
  • We have a duty of care to the people within our data
  • \n\t
  • Data is a liability and it should only be collected and processed when necessary
  • \n\t
  • We will never sell, rent or otherwise distribute or make public your personal information
  • \n

\n\n

2.0 RELEVANT LEGISLATION

\n\n

Along with our business, marketing & communication and internal computer systems, this website is designed to comply with the EU General Data Protection Regulation 2018 (GDPR).

\n\n

This site’s compliance with the above legislation means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact our data protection officer (details of whom can be found insection 9) for clarification.

\n\n

3.0 PERSONAL INFORMATION

\n\n

Hypergene handles personal information based on information provided via our website and in personal contacts - via telephone calls, e-mails and / or meetings. We may on occasion also collect or purchase personal information from third parties, e.g. from vendors like Bisnode, for processing in our CRM and marketing automation systems. In the cases where we have collected or purchased personal information, the person in question will receive information about this within 30 days.

\n\n

The personal information that is handled is in all cases information that concerns the person's professional role. All registrants have been judged to have an interest in products and services in order to better perform their work and achieve their organization’s goals. We may also handle information that other stakeholders have provided via forms on our website, e.g. competitors, suppliers, investors or jobseekers.

\n\n

In general, you can visit our website without telling us who you are or revealing any personal information about yourself. You may be required to provide your personal information, such as your name, telephone number, address, e-mail address, etc. if needed, for example, to correspond with you, to process an order or to provide you with more information. It is our intent to let you know how we will use such information before we collect it from you on the Internet.

\n\n

We also use cookies, very small text files written to your hard drive, to improve your experience with our site. Most browsers are initially set up to accept cookies, but you can set your browser to alert you every time a cookie is offered, letting you decide whether or not to accept it. You can read more about cookies and how we use them in section 5 below.

\n\n

We may process your personal information for our legitimate business interests, which include some or all of the following:

\n\n

    \n\t
  • where the processing enables us to enhance, modify, personalize or otherwise improve our services/communications for the benefit of our customers ?
  • \n\t
  • to enhance the security of our network and information systems ?
  • \n\t
  • to better understand how people interact with our websites ?
  • \n\t
  • for direct marketing and/or to provide e-mail communications which we think will be of interest for your professional role
  • \n\t
  • to use for recruitment and human resource purposes
  • \n\t
  • to determine the effectiveness of promotional campaigns and advertising. ?
  • \n

\n\n

“Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you, in your professional role, the best service/products and the best and most secure experience. For example, we have an interest in making sure our marketing is relevant for potential customers, so we may process your information to send you marketing that is tailored to your professional role. It can also apply to processing that is in your interests as well. For example, we may process your information to ensure our websites and systems are secure.

\n\n

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). If you have any concerns about the processing, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, please see section 4 below.

\n\n

4.0 YOUR RIGHTS

\n\n

If you would like to know what personal data we hold about you or would like us to update or delete your personal data from our records then please contact us by using the contact details below. To protect your privacy, we will require you to prove your identity before granting access to your personal data. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.

\n\n

If you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. Please note that this will not unsubscribe you from all communications, only the newsletter in question and as such you will need to perform this action for each of the newsletters you are subscribed to. If you wish to opt-out completely then please contact us using the details provided below. Please note that you cannot unsubscribe from some service-related messages.

\n\n

5.0 COOKIES AND OTHER TOOLS

\n\n

5.1 Cookies

\n\n

A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the website. This enables a website to recognize you as you move around the website and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember your preferences and settings, to analyze how the website is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a \"first party cookie\") or by another organization providing services to that website, such as an analytics company (a \"third party cookie\"). They will either be stored for the duration of your visit (a \"session cookie\") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a \"persistent cookie\").

\n\n

When you visit our Website, we may employ cookies that contain information used to track your usage of our Website. This enables our systems to recognize your browser and tell us how, when and which pages in our Website are visited and by how many people, and also enables us to recognize a return visitor as a unique user. Cookies placed by the Website cannot access, read or modify any other data on a computer.

\n\n

Our Website may contain links to other websites and services which serve third-party cookies outside our control and are not covered by this Privacy Statement. You should review any privacy policies, services and applications found on such websites to understand how your information may be collected and used.

\n\n

5.2 Marketing automation

\n\n

The Website employs marketing automation programs from vendors operating on Hypergene´s behalf, which use third-party cookies to track Website use.

\n\n

When a user visits our Website, the cookie stores traffic data linked to the unique ID of the cookie in the browser. If the user identifies himself by volunteering personal data, e.g. by filling in a contact form or clicking on links in an e-mail sent by Hypergene, the cookie’s unique user ID is linked to the personal data volunteered by the user. This enables Hypergene to supply a more personalized experience on its Website and in communications with customers and users of the Website. Hypergene does not sell, rent or give away personal data that identifies individuals to any external party, except to parties who process data on Hypergene´s behalf.

\n\n

5.2 Direct marketing and remarketing

\n\n

We may call you on the telephone number and/or send an email to the email address we have registered in our systems to offer more information about our product according to applicable privacy and marketing legislation. You can opt out of being contacted via e-mail, by using the unsubscribe function in e-mails sent by Hypergene, or just by telling us if we are in contact by phone.

\n\n

Hypergene may use third-party service providers to display advertisem*nts on behalf of Hypergene across the Internet. These service providers may use cookies to collect information about your visits to our Website in order to display ads while you are visiting other websites; this information cannot be used to identify you individually. Such information is anonymous; however, your IP address may be collected.

\n\n

We respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.

\n\n

5.4 Website analytics

\n\n

This Website uses services such as Google Analytics, a web analytics service provided by Google Inc. Data collected by cookies about your use of the Website (including your IP address) will be transmitted to and stored by Google and other website analytics service providers, on behalf of Hypergene. Hypergene use website analytics for the purpose of evaluating website usage, compiling reports on website activity for Website operators and providing other services relating to website activities and internet usage.

\n\n

5.5 Other tracking technologies

\n\n

Web pages and emails from Hypergene may contain a small transparent image file or line of code (known as web beacons/gifs, page tags, script) to record how you interact with them. They are used to help us to better analyze and improve our services and communication based on your browsing behavior and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on a link on the website or whether you opened or clicked on marketing emails sent to you.

\n\n

5.6. Other third-party services

\n\n

Our Website may contain links to other websites and “share” buttons (such as Twitter or Facebook) that are not operating on Hypergene´s behalf. Such websites, service or application providers may place their own third-party cookies on users’ computers, collect data, or solicit personal information.Issuers of such third-party cookies have their own strict privacy policies. You should refer to any privacy policies from such websites, service or application providers to better understand how your information may be collected and used.

\n\n

5.7 How do I disable cookies?

\n\n

You may block cookies by activating the setting on your browser that allows you to refuse accepting cookies. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, Hypergene will issue cookies when you access our Website. It is also possible to use the Cookie settings function, always available here.

\n\n

6.0 HOW WE STORE YOUR PERSONAL INFORMATION

\n\n

We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out insection 2.

\n\n

    \n\t
  • Google (Privacy policy)
  • \n\t
  • Upsales (Privacy policy)
  • \n\t
  • LinkedIn (Privacy policy)
  • \n

\n\n

7.0 DATA SECURITY

\n\n

We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet, and we also employ application-layer security features to further anonymize personal data.

\n\n

However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your personal data has been compromised, please contact us as set forth in the “Contact Us” section.

\n\n

7.1 Data Retention

\n\n

We only retain the personal data collected for as long as we need it to fulfill the purposes for which we have initially collected it, unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements

\n\n

8.0 DATA CONTROLLER

\n\n

The data controller of this website is:

\n\n

Hypergene AB (556581-1840)
\nSkeppsbron 1C
\n211 20 Malmö
\nSWEDEN

\n\n

9.0 DATA PROTECTION OFFICER

\n\n

Jonas Persson
\nCFO, Hypergene AB
\nTelephone: +46 (0)40-661 10 00

\n\n

10.0 CHANGES TO OUR PRIVACY POLICY

\n\n

This privacy policy may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.

\n\n

11.0 What if I have questions about this policy?

\n\n

If you have any questions or concerns regarding our privacy policies, please send us a detailed message to servicedesk@hypergene.se, and we will try to resolve your concerns.

\n

\n","7":"

\n\n

\n

\n

\n

\n\n

Cookie Settings (on hypergene.se)

\n\n

\n

\n

\n\n

1.0 OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION

\n\n

    \n\t
  • User privacy and data protection are important to us.
  • \n\t
  • We have a duty of care to the people within our data
  • \n\t
  • Data is a liability and it should only be collected and processed when necessary
  • \n\t
  • We will never sell, rent or otherwise distribute or make public your personal information
  • \n

\n\n

2.0 RELEVANT LEGISLATION

\n\n

Along with our business, marketing & communication and internal computer systems, this website is designed to comply with the EU General Data Protection Regulation 2018 (GDPR).

\n\n

This site’s compliance with the above legislation means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact our data protection officer (details of whom can be found insection 9) for clarification.

\n\n

3.0 PERSONAL INFORMATION

\n\n

Hypergene handles personal information based on information provided via our website and in personal contacts - via telephone calls, e-mails and / or meetings. We may on occasion also collect or purchase personal information from third parties, e.g. from vendors like Bisnode, for processing in our CRM and marketing automation systems. In the cases where we have collected or purchased personal information, the person in question will receive information about this within 30 days.

\n\n

The personal information that is handled is in all cases information that concerns the person's professional role. All registrants have been judged to have an interest in products and services in order to better perform their work and achieve their organization’s goals. We may also handle information that other stakeholders have provided via forms on our website, e.g. competitors, suppliers, investors or jobseekers.

\n\n

In general, you can visit our website without telling us who you are or revealing any personal information about yourself. You may be required to provide your personal information, such as your name, telephone number, address, e-mail address, etc. if needed, for example, to correspond with you, to process an order or to provide you with more information. It is our intent to let you know how we will use such information before we collect it from you on the Internet.

\n\n

We also use cookies, very small text files written to your hard drive, to improve your experience with our site. Most browsers are initially set up to accept cookies, but you can set your browser to alert you every time a cookie is offered, letting you decide whether or not to accept it. You can read more about cookies and how we use them in section 5 below.

\n\n

We may process your personal information for our legitimate business interests, which include some or all of the following:

\n\n

    \n\t
  • where the processing enables us to enhance, modify, personalize or otherwise improve our services/communications for the benefit of our customers ?
  • \n\t
  • to enhance the security of our network and information systems ?
  • \n\t
  • to better understand how people interact with our websites ?
  • \n\t
  • for direct marketing and/or to provide e-mail communications which we think will be of interest for your professional role
  • \n\t
  • to use for recruitment and human resource purposes
  • \n\t
  • to determine the effectiveness of promotional campaigns and advertising. ?
  • \n

\n\n

“Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you, in your professional role, the best service/products and the best and most secure experience. For example, we have an interest in making sure our marketing is relevant for potential customers, so we may process your information to send you marketing that is tailored to your professional role. It can also apply to processing that is in your interests as well. For example, we may process your information to ensure our websites and systems are secure.

\n\n

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). If you have any concerns about the processing, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, please see section 4 below.

\n\n

4.0 YOUR RIGHTS

\n\n

If you would like to know what personal data we hold about you or would like us to update or delete your personal data from our records then please contact us by using the contact details below. To protect your privacy, we will require you to prove your identity before granting access to your personal data. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.

\n\n

If you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. Please note that this will not unsubscribe you from all communications, only the newsletter in question and as such you will need to perform this action for each of the newsletters you are subscribed to. If you wish to opt-out completely then please contact us using the details provided below. Please note that you cannot unsubscribe from some service-related messages.

\n\n

5.0 COOKIES AND OTHER TOOLS

\n\n

5.1 Cookies

\n\n

A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the website. This enables a website to recognize you as you move around the website and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember your preferences and settings, to analyze how the website is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a \"first party cookie\") or by another organization providing services to that website, such as an analytics company (a \"third party cookie\"). They will either be stored for the duration of your visit (a \"session cookie\") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a \"persistent cookie\").

\n\n

When you visit our Website, we may employ cookies that contain information used to track your usage of our Website. This enables our systems to recognize your browser and tell us how, when and which pages in our Website are visited and by how many people, and also enables us to recognize a return visitor as a unique user. Cookies placed by the Website cannot access, read or modify any other data on a computer.

\n\n

Our Website may contain links to other websites and services which serve third-party cookies outside our control and are not covered by this Privacy Statement. You should review any privacy policies, services and applications found on such websites to understand how your information may be collected and used.

\n\n

5.2 Marketing automation

\n\n

The Website employs marketing automation programs from vendors operating on Hypergene´s behalf, which use third-party cookies to track Website use.

\n\n

When a user visits our Website, the cookie stores traffic data linked to the unique ID of the cookie in the browser. If the user identifies himself by volunteering personal data, e.g. by filling in a contact form or clicking on links in an e-mail sent by Hypergene, the cookie’s unique user ID is linked to the personal data volunteered by the user. This enables Hypergene to supply a more personalized experience on its Website and in communications with customers and users of the Website. Hypergene does not sell, rent or give away personal data that identifies individuals to any external party, except to parties who process data on Hypergene´s behalf.

\n\n

5.2 Direct marketing and remarketing

\n\n

We may call you on the telephone number and/or send an email to the email address we have registered in our systems to offer more information about our product according to applicable privacy and marketing legislation. You can opt out of being contacted via e-mail, by using the unsubscribe function in e-mails sent by Hypergene, or just by telling us if we are in contact by phone.

\n\n

Hypergene may use third-party service providers to display advertisem*nts on behalf of Hypergene across the Internet. These service providers may use cookies to collect information about your visits to our Website in order to display ads while you are visiting other websites; this information cannot be used to identify you individually. Such information is anonymous; however, your IP address may be collected.

\n\n

We respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.

\n\n

5.4 Website analytics

\n\n

This Website uses services such as Google Analytics, a web analytics service provided by Google Inc. Data collected by cookies about your use of the Website (including your IP address) will be transmitted to and stored by Google and other website analytics service providers, on behalf of Hypergene. Hypergene use website analytics for the purpose of evaluating website usage, compiling reports on website activity for Website operators and providing other services relating to website activities and internet usage.

\n\n

5.5 Other tracking technologies

\n\n

Web pages and emails from Hypergene may contain a small transparent image file or line of code (known as web beacons/gifs, page tags, script) to record how you interact with them. They are used to help us to better analyze and improve our services and communication based on your browsing behavior and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on a link on the website or whether you opened or clicked on marketing emails sent to you.

\n\n

5.6. Other third-party services

\n\n

Our Website may contain links to other websites and “share” buttons (such as Twitter or Facebook) that are not operating on Hypergene´s behalf. Such websites, service or application providers may place their own third-party cookies on users’ computers, collect data, or solicit personal information.Issuers of such third-party cookies have their own strict privacy policies. You should refer to any privacy policies from such websites, service or application providers to better understand how your information may be collected and used.

\n\n

5.7 How do I disable cookies?

\n\n

You may block cookies by activating the setting on your browser that allows you to refuse accepting cookies. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, Hypergene will issue cookies when you access our Website. It is also possible to use the Cookie settings function, always available here.

\n\n

6.0 HOW WE STORE YOUR PERSONAL INFORMATION

\n\n

We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out insection 2.

\n\n

    \n\t
  • Google (Privacy policy)
  • \n\t
  • Upsales (Privacy policy)
  • \n\t
  • LinkedIn (Privacy policy)
  • \n

\n\n

7.0 DATA SECURITY

\n\n

We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet, and we also employ application-layer security features to further anonymize personal data.

\n\n

However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your personal data has been compromised, please contact us as set forth in the “Contact Us” section.

\n\n

7.1 Data Retention

\n\n

We only retain the personal data collected for as long as we need it to fulfill the purposes for which we have initially collected it, unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements

\n\n

8.0 DATA CONTROLLER

\n\n

The data controller of this website is:

\n\n

Hypergene AB (556581-1840)
\nSkeppsbron 1C
\n211 20 Malmö
\nSWEDEN

\n\n

9.0 DATA PROTECTION OFFICER

\n\n

Jonas Persson
\nCFO, Hypergene AB
\nTelephone: +46 (0)40-661 10 00

\n\n

10.0 CHANGES TO OUR PRIVACY POLICY

\n\n

This privacy policy may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.

\n\n

11.0 What if I have questions about this policy?

\n\n

If you have any questions or concerns regarding our privacy policies, please send us a detailed message to servicedesk@hypergene.se, and we will try to resolve your concerns.

\n

\n","8":"

\n\n

\n

\n

\n

\n\n

Cookie Settings (on hypergene.com)

\n\n

\n

\n

\n\n

1.0 OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION

\n\n

    \n\t
  • User privacy and data protection are important to us.
  • \n\t
  • We have a duty of care to the people within our data
  • \n\t
  • Data is a liability and it should only be collected and processed when necessary
  • \n\t
  • We will never sell, rent or otherwise distribute or make public your personal information
  • \n

\n\n

2.0 RELEVANT LEGISLATION

\n\n

Along with our business, marketing & communication and internal computer systems, this website is designed to comply with the EU General Data Protection Regulation 2018 (GDPR).

\n\n

This site’s compliance with the above legislation means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact our data protection officer (details of whom can be found insection 9) for clarification.

\n\n

3.0 PERSONAL INFORMATION

\n\n

Hypergene handles personal information based on information provided via our website and in personal contacts - via telephone calls, e-mails and / or meetings. We may on occasion also collect or purchase personal information from third parties, e.g. from vendors like Bisnode, for processing in our CRM and marketing automation systems. In the cases where we have collected or purchased personal information, the person in question will receive information about this within 30 days.

\n\n

The personal information that is handled is in all cases information that concerns the person's professional role. All registrants have been judged to have an interest in products and services in order to better perform their work and achieve their organization’s goals. We may also handle information that other stakeholders have provided via forms on our website, e.g. competitors, suppliers, investors or jobseekers.

\n\n

In general, you can visit our website without telling us who you are or revealing any personal information about yourself. You may be required to provide your personal information, such as your name, telephone number, address, e-mail address, etc. if needed, for example, to correspond with you, to process an order or to provide you with more information. It is our intent to let you know how we will use such information before we collect it from you on the Internet.

\n\n

We also use cookies, very small text files written to your hard drive, to improve your experience with our site. Most browsers are initially set up to accept cookies, but you can set your browser to alert you every time a cookie is offered, letting you decide whether or not to accept it. You can read more about cookies and how we use them in section 5 below.

\n\n

We may process your personal information for our legitimate business interests, which include some or all of the following:

\n\n

    \n\t
  • where the processing enables us to enhance, modify, personalize or otherwise improve our services/communications for the benefit of our customers ?
  • \n\t
  • to enhance the security of our network and information systems ?
  • \n\t
  • to better understand how people interact with our websites ?
  • \n\t
  • for direct marketing and/or to provide e-mail communications which we think will be of interest for your professional role
  • \n\t
  • to use for recruitment and human resource purposes
  • \n\t
  • to determine the effectiveness of promotional campaigns and advertising. ?
  • \n

\n\n

“Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you, in your professional role, the best service/products and the best and most secure experience. For example, we have an interest in making sure our marketing is relevant for potential customers, so we may process your information to send you marketing that is tailored to your professional role. It can also apply to processing that is in your interests as well. For example, we may process your information to ensure our websites and systems are secure.

\n\n

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). If you have any concerns about the processing, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, please see section 4 below.

\n\n

4.0 YOUR RIGHTS

\n\n

If you would like to know what personal data we hold about you or would like us to update or delete your personal data from our records then please contact us by using the contact details below. To protect your privacy, we will require you to prove your identity before granting access to your personal data. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.

\n\n

If you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. Please note that this will not unsubscribe you from all communications, only the newsletter in question and as such you will need to perform this action for each of the newsletters you are subscribed to. If you wish to opt-out completely then please contact us using the details provided below. Please note that you cannot unsubscribe from some service-related messages.

\n\n

5.0 COOKIES AND OTHER TOOLS

\n\n

5.1 Cookies

\n\n

A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the website. This enables a website to recognize you as you move around the website and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember your preferences and settings, to analyze how the website is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a \"first party cookie\") or by another organization providing services to that website, such as an analytics company (a \"third party cookie\"). They will either be stored for the duration of your visit (a \"session cookie\") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a \"persistent cookie\").

\n\n

When you visit our Website, we may employ cookies that contain information used to track your usage of our Website. This enables our systems to recognize your browser and tell us how, when and which pages in our Website are visited and by how many people, and also enables us to recognize a return visitor as a unique user. Cookies placed by the Website cannot access, read or modify any other data on a computer.

\n\n

Our Website may contain links to other websites and services which serve third-party cookies outside our control and are not covered by this Privacy Statement. You should review any privacy policies, services and applications found on such websites to understand how your information may be collected and used.

\n\n

5.2 Marketing automation

\n\n

The Website employs marketing automation programs from vendors operating on Hypergene´s behalf, which use third-party cookies to track Website use.

\n\n

When a user visits our Website, the cookie stores traffic data linked to the unique ID of the cookie in the browser. If the user identifies himself by volunteering personal data, e.g. by filling in a contact form or clicking on links in an e-mail sent by Hypergene, the cookie’s unique user ID is linked to the personal data volunteered by the user. This enables Hypergene to supply a more personalized experience on its Website and in communications with customers and users of the Website. Hypergene does not sell, rent or give away personal data that identifies individuals to any external party, except to parties who process data on Hypergene´s behalf.

\n\n

5.2 Direct marketing and remarketing

\n\n

We may call you on the telephone number and/or send an email to the email address we have registered in our systems to offer more information about our product according to applicable privacy and marketing legislation. You can opt out of being contacted via e-mail, by using the unsubscribe function in e-mails sent by Hypergene, or just by telling us if we are in contact by phone.

\n\n

Hypergene may use third-party service providers to display advertisem*nts on behalf of Hypergene across the Internet. These service providers may use cookies to collect information about your visits to our Website in order to display ads while you are visiting other websites; this information cannot be used to identify you individually. Such information is anonymous; however, your IP address may be collected.

\n\n

We respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.

\n\n

5.4 Website analytics

\n\n

This Website uses services such as Google Analytics, a web analytics service provided by Google Inc. Data collected by cookies about your use of the Website (including your IP address) will be transmitted to and stored by Google and other website analytics service providers, on behalf of Hypergene. Hypergene use website analytics for the purpose of evaluating website usage, compiling reports on website activity for Website operators and providing other services relating to website activities and internet usage.

\n\n

5.5 Other tracking technologies

\n\n

Web pages and emails from Hypergene may contain a small transparent image file or line of code (known as web beacons/gifs, page tags, script) to record how you interact with them. They are used to help us to better analyze and improve our services and communication based on your browsing behavior and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on a link on the website or whether you opened or clicked on marketing emails sent to you.

\n\n

5.6. Other third-party services

\n\n

Our Website may contain links to other websites and “share” buttons (such as Twitter or Facebook) that are not operating on Hypergene´s behalf. Such websites, service or application providers may place their own third-party cookies on users’ computers, collect data, or solicit personal information.Issuers of such third-party cookies have their own strict privacy policies. You should refer to any privacy policies from such websites, service or application providers to better understand how your information may be collected and used.

\n\n

5.7 How do I disable cookies?

\n\n

You may block cookies by activating the setting on your browser that allows you to refuse accepting cookies. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, Hypergene will issue cookies when you access our Website. It is also possible to use the Cookie settings function, always available here.

\n\n

6.0 HOW WE STORE YOUR PERSONAL INFORMATION

\n\n

We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out insection 2.

\n\n

    \n\t
  • Google (Privacy policy)
  • \n\t
  • Upsales (Privacy policy)
  • \n\t
  • LinkedIn (Privacy policy)
  • \n

\n\n

7.0 DATA SECURITY

\n\n

We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet, and we also employ application-layer security features to further anonymize personal data.

\n\n

However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your personal data has been compromised, please contact us as set forth in the “Contact Us” section.

\n\n

7.1 Data Retention

\n\n

We only retain the personal data collected for as long as we need it to fulfill the purposes for which we have initially collected it, unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements

\n\n

8.0 DATA CONTROLLER

\n\n

The data controller of this website is:

\n\n

Hypergene AB (556581-1840)
\nSkeppsbron 1C
\n211 20 Malmö
\nSWEDEN

\n\n

9.0 DATA PROTECTION OFFICER

\n\n

Jonas Persson
\nCFO, Hypergene AB
\nTelephone: +46 (0)40-661 10 00

\n\n

10.0 CHANGES TO OUR PRIVACY POLICY

\n\n

This privacy policy may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.

\n\n

11.0 What if I have questions about this policy?

\n\n

If you have any questions or concerns regarding our privacy policies, please send us a detailed message to servicedesk@hypergene.se, and we will try to resolve your concerns.

\n

\n","10":"HYPERGENE PRIVACY NOTICE
\n
\n1.0 OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION
\nTransparency – Hypergene is transparent about which data it processes and for what purposes. This is a prerequisite to be able to demonstrate accountability and compliance.
\nTrustfulness – Hypergene strives to be perceived as a trustful supplier that takes good care of all its personal data information.
\n
\nSecurity – Hypergene is a risk aware organisation, that always considers the type of personal data information that is processed and takes appropriate measures thereafter.
\nCompliance – Hypergene has well-established processes in place that ensures Hypergene’s compliance with personal data regulation. To achieve this, the processes are supported with relevant standards, guidelines and instructions.

\n
\n2.0 RELEVANT LEGISLATION
\nAlong with our business and internal computer systems, this website is designed to comply with the EU General Data Protection Regulation 2018 (GDPR).
\n
\nThis site’s compliance with the above legislation means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact us (details of whom can be found insection 9) for clarification.
\n
\n3.0 PERSONAL INFORMATION THAT THIS WEBSITE COLLECTS
\nHypergene handles personal information based on information provided via our website and in personal contacts - via telephone calls, e-mails and / or meetings. We may on occasion also purchase personal information from third parties, e.g. from vendors like Bisnode, for processing in our CRM and marketing automation systems. In the cases where we have purchased personal information, the person in question will receive information about this within 30 days.
\n
\nThe personal information that is handled is in all cases information that concerns the person's professional role. All registrants have been judged to have an interest in products and services in order to better perform their work and achieve their organization’s goals. We may also handle information that other stakeholders have provided via forms on our website, e.g. competitors, suppliers, investors or jobseekers.
\n
\nIn general, you can visit our website without telling us who you are or revealing any personal information about yourself. You may be required to provide your personal information, such as your name, telephone number, address, e-mail address, etc. if needed, for example, to correspond with you, to process an order or to provide you with more information. It is our intent to let you know how we will use such information before we collect it from you on the Internet.
\n
\nWe also use cookies, very small text files written to your hard drive, to improve your experience with our site. Most browsers are initially set up to accept cookies, but you can set your browser to alert you every time a cookie is offered, letting you decide whether or not to accept it. You can read more about cookies and how we use them in section 5 below.
\n
\nWe may process your personal information for our legitimate business interests, which include some or all of the following:
\nwhere the processing enables us to enhance, modify, personalize or otherwise improve our services/communications for the benefit of our customers ?
\nto enhance the security of our network and information systems ?
\nto better understand how people interact with our websites ?
\nfor direct marketing and/or to provide e-mail communications which we think will be of interest for your professional role
\nto use for recruitment and human resource purposes
\nto determine the effectiveness of promotional campaigns and advertising. ?
\n
\n“Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you, in your professional role, the best service/products and the best and most secure experience. For example, we have an interest in making sure our marketing is relevant for potential customers, so we may process your information to send you marketing that is tailored to your professional role. It can also apply to processing that is in your interests as well. For example, we may process your information to ensure our websites and systems are secure.
\n
\nWhen we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). If you have any concerns about the processing, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, please see section 4 below.
\n
\n4.0 YOUR RIGHTS
\nIf you would like to know what personal data we hold about you or would like us to update or delete your personal data from our records then please contact us by using the contact details below. To protect your privacy, we will require you to prove your identity before granting access to your personal data. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.
\n
\nIf you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. Please note that this will not unsubscribe you from all communications, only the newsletter in question and as such you will need to perform this action for each of the newsletters you are subscribed to. If you wish to opt-out completely then please contact us using the details provided below. Please note that you cannot unsubscribe from some service-related messages.
\n
\n5.0 COOKIES AND OTHER TOOLS
\n
\n5.1 Cookies
\nA cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the website. This enables a website to recognize you as you move around the website and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember your preferences and settings, to analyze how the website is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a \"first party cookie\") or by another organization providing services to that website, such as an analytics company (a \"third party cookie\"). They will either be stored for the duration of your visit (a \"session cookie\") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a \"persistent cookie\").
\n
\nWhen you visit our Website, we may employ cookies that contain information used to track your usage of our Website. This enables our systems to recognize your browser and tell us how, when and which pages in our Website are visited and by how many people, and also enables us to recognize a return visitor as a unique user. Cookies placed by the Website cannot access, read or modify any other data on a computer.
\n
\nOur Website may contain links to other websites and services which serve third-party cookies outside our control and are not covered by this Privacy Statement. You should review any privacy policies, services and applications found on such websites to understand how your information may be collected and used.
\n
\n5.2 Marketing automation
\nThe Website employs marketing automation programs from vendors operating on Hypergene´s behalf, which use third-party cookies to track Website use.
\nWhen a user visits our Website, the cookie stores traffic data linked to the unique ID of the cookie in the browser. If the user identifies himself by volunteering personal data, e.g. by filling in a contact form or clicking on links in an e-mail sent by Hypergene, the cookie’s unique user ID is linked to the personal data volunteered by the user. This enables Hypergene to supply a more personalized experience on its Website and in communications with customers and users of the Website. Hypergene does not sell, rent or give away personal data that identifies individuals to any external party, except to parties who process data on Hypergene´s behalf.
\n
\n5.2 Direct marketing and remarketing
\nWe may call you on the telephone number and/or send an email to the email address we have registered in our systems to offer more information about our product according to applicable privacy and marketing legislation. You can opt out of being contacted via e-mail, by using theunsubscribefunction in e-mails sent by Hypergene, or just by telling us if we are in contact by phone.
\n
\nHypergene may use third-party service providers to display advertisem*nts on behalf of Hypergene across the Internet. These service providers may use cookies to collect information about your visits to our Website in order to display ads while you are visiting other websites; this information cannot be used to identify you individually. Such information is anonymous; however, your IP address may be collected.
\n
\nWe respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.
\n
\n5.4 Website analytics
\nThis Website uses services such as Google Analytics, a web analytics service provided by Google Inc. Data collected by cookies about your use of the Website (including your IP address) will be transmitted to and stored by Google and other website analytics service providers, on behalf of Hypergene. Hypergene use website analytics for the purpose of evaluating website usage, compiling reports on website activity for Website operators and providing other services relating to website activities and internet usage.
\n
\n5.5 Other tracking technologies
\nWeb pages and emails from Hypergene may contain a small transparent image file or line of code (known as web beacons/gifs, page tags, script) to record how you interact with them. They are used to help us to better analyze and improve our services and communication based on your browsing behavior and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on a link on the website or whether you opened or clicked on marketing emails sent to you.
\n
\n5.6. Other third-party services
\nOur Website may contain links to other websites and “share” buttons (such as Twitter or Facebook) that are not operating on Hypergene´s behalf. Such websites, service or application providers may place their own third-party cookies on users’ computers, collect data, or solicit personal information.Issuers of such third-party cookies have their own strict privacy policies. You should refer to any privacy policies from such websites, service or application providers to better understand how your information may be collected and used.
\n
\n5.7 How do I disable cookies?
\nYou may block cookies by activating the setting on your browser that allows you to refuse accepting cookies. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, Hypergene will issue cookies when you access our Website. It is also possible to use the Cookie Settings function by clicking the black and white icon in the bottom left corner, available on all pagesat Hypergene´s website.
\n
\n6.0 HOW WE STORE YOUR PERSONAL INFORMATION
\nWe use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out insection 2.
\n
\nGoogle (Privacy policy)
\nUpsales (Privacy policy)
\nAzalead (Privacy policy)
\nAlbacross (Privacy policy)
\n
\n7.0 DATA SECURITY
\nWe follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet, and we also employ application-layer security features to further anonymize personal data.
\n
\nHowever, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your personal data has been compromised, please contact us as set forth in the “Contact Us” section.
\n
\n7.1 Data Retention
\nWe only retain the personal data collected for as long as we need it to fulfill the purposes for which we have initially collected it, unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements
\n
\n8.0 DATA CONTROLLER
\nThe data controller of this website is:
\nHypergene AB (556581-1840)
\nSkeppsbron 1C
\n211 20 Malmö
\nSWEDEN
\n
\n9.0 CONTACT INFORMATION
\nJonas Persson
\nCFO, Hypergene AB
\nTelephone: +46 (0)40-661 10 00
\n
\n10.0 CHANGES TO THE PRIVACY NOTICE
\nThis privacy notice may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.
\n
\n11.0 What if I have questions about this policy?
\nIf you have any questions or concerns regarding our privacy notice, please send us a detailed message to servicedesk@hypergene.se, and we will try to resolve your concerns.","11":"HYPERGENE PRIVACY NOTICE
\n
\n1.0 OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION
\nTransparency – Hypergene is transparent about which data it processes and for what purposes. This is a prerequisite to be able to demonstrate accountability and compliance.
\nTrustfulness – Hypergene strives to be perceived as a trustful supplier that takes good care of all its personal data information.
\n
\nSecurity – Hypergene is a risk aware organisation, that always considers the type of personal data information that is processed and takes appropriate measures thereafter.
\nCompliance – Hypergene has well-established processes in place that ensures Hypergene’s compliance with personal data regulation. To achieve this, the processes are supported with relevant standards, guidelines and instructions.

\n
\n2.0 RELEVANT LEGISLATION
\nAlong with our business and internal computer systems, this website is designed to comply with the EU General Data Protection Regulation 2018 (GDPR).
\n
\nThis site’s compliance with the above legislation means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact us (details of whom can be found insection 9) for clarification.
\n
\n3.0 PERSONAL INFORMATION THAT THIS WEBSITE COLLECTS
\nHypergene handles personal information based on information provided via our website and in personal contacts - via telephone calls, e-mails and / or meetings. We may on occasion also purchase personal information from third parties, e.g. from vendors like Bisnode, for processing in our CRM and marketing automation systems. In the cases where we have purchased personal information, the person in question will receive information about this within 30 days.
\n
\nThe personal information that is handled is in all cases information that concerns the person's professional role. All registrants have been judged to have an interest in products and services in order to better perform their work and achieve their organization’s goals. We may also handle information that other stakeholders have provided via forms on our website, e.g. competitors, suppliers, investors or jobseekers.
\n
\nIn general, you can visit our website without telling us who you are or revealing any personal information about yourself. You may be required to provide your personal information, such as your name, telephone number, address, e-mail address, etc. if needed, for example, to correspond with you, to process an order or to provide you with more information. It is our intent to let you know how we will use such information before we collect it from you on the Internet.
\n
\nWe also use cookies, very small text files written to your hard drive, to improve your experience with our site. Most browsers are initially set up to accept cookies, but you can set your browser to alert you every time a cookie is offered, letting you decide whether or not to accept it. You can read more about cookies and how we use them in section 5 below.
\n
\nWe may process your personal information for our legitimate business interests, which include some or all of the following:
\nwhere the processing enables us to enhance, modify, personalize or otherwise improve our services/communications for the benefit of our customers ?
\nto enhance the security of our network and information systems ?
\nto better understand how people interact with our websites ?
\nfor direct marketing and/or to provide e-mail communications which we think will be of interest for your professional role
\nto use for recruitment and human resource purposes
\nto determine the effectiveness of promotional campaigns and advertising. ?
\n
\n“Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you, in your professional role, the best service/products and the best and most secure experience. For example, we have an interest in making sure our marketing is relevant for potential customers, so we may process your information to send you marketing that is tailored to your professional role. It can also apply to processing that is in your interests as well. For example, we may process your information to ensure our websites and systems are secure.
\n
\nWhen we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). If you have any concerns about the processing, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, please see section 4 below.
\n
\n4.0 YOUR RIGHTS
\nIf you would like to know what personal data we hold about you or would like us to update or delete your personal data from our records then please contact us by using the contact details below. To protect your privacy, we will require you to prove your identity before granting access to your personal data. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.
\n
\nIf you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. Please note that this will not unsubscribe you from all communications, only the newsletter in question and as such you will need to perform this action for each of the newsletters you are subscribed to. If you wish to opt-out completely then please contact us using the details provided below. Please note that you cannot unsubscribe from some service-related messages.
\n
\n5.0 COOKIES AND OTHER TOOLS
\n
\n5.1 Cookies
\nA cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the website. This enables a website to recognize you as you move around the website and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember your preferences and settings, to analyze how the website is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a \"first party cookie\") or by another organization providing services to that website, such as an analytics company (a \"third party cookie\"). They will either be stored for the duration of your visit (a \"session cookie\") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a \"persistent cookie\").
\n
\nWhen you visit our Website, we may employ cookies that contain information used to track your usage of our Website. This enables our systems to recognize your browser and tell us how, when and which pages in our Website are visited and by how many people, and also enables us to recognize a return visitor as a unique user. Cookies placed by the Website cannot access, read or modify any other data on a computer.
\n
\nOur Website may contain links to other websites and services which serve third-party cookies outside our control and are not covered by this Privacy Statement. You should review any privacy policies, services and applications found on such websites to understand how your information may be collected and used.
\n
\n5.2 Marketing automation
\nThe Website employs marketing automation programs from vendors operating on Hypergene´s behalf, which use third-party cookies to track Website use.
\nWhen a user visits our Website, the cookie stores traffic data linked to the unique ID of the cookie in the browser. If the user identifies himself by volunteering personal data, e.g. by filling in a contact form or clicking on links in an e-mail sent by Hypergene, the cookie’s unique user ID is linked to the personal data volunteered by the user. This enables Hypergene to supply a more personalized experience on its Website and in communications with customers and users of the Website. Hypergene does not sell, rent or give away personal data that identifies individuals to any external party, except to parties who process data on Hypergene´s behalf.
\n
\n5.2 Direct marketing and remarketing
\nWe may call you on the telephone number and/or send an email to the email address we have registered in our systems to offer more information about our product according to applicable privacy and marketing legislation. You can opt out of being contacted via e-mail, by using theunsubscribefunction in e-mails sent by Hypergene, or just by telling us if we are in contact by phone.
\n
\nHypergene may use third-party service providers to display advertisem*nts on behalf of Hypergene across the Internet. These service providers may use cookies to collect information about your visits to our Website in order to display ads while you are visiting other websites; this information cannot be used to identify you individually. Such information is anonymous; however, your IP address may be collected.
\n
\nWe respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.
\n
\n5.4 Website analytics
\nThis Website uses services such as Google Analytics, a web analytics service provided by Google Inc. Data collected by cookies about your use of the Website (including your IP address) will be transmitted to and stored by Google and other website analytics service providers, on behalf of Hypergene. Hypergene use website analytics for the purpose of evaluating website usage, compiling reports on website activity for Website operators and providing other services relating to website activities and internet usage.
\n
\n5.5 Other tracking technologies
\nWeb pages and emails from Hypergene may contain a small transparent image file or line of code (known as web beacons/gifs, page tags, script) to record how you interact with them. They are used to help us to better analyze and improve our services and communication based on your browsing behavior and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on a link on the website or whether you opened or clicked on marketing emails sent to you.
\n
\n5.6. Other third-party services
\nOur Website may contain links to other websites and “share” buttons (such as Twitter or Facebook) that are not operating on Hypergene´s behalf. Such websites, service or application providers may place their own third-party cookies on users’ computers, collect data, or solicit personal information.Issuers of such third-party cookies have their own strict privacy policies. You should refer to any privacy policies from such websites, service or application providers to better understand how your information may be collected and used.
\n
\n5.7 How do I disable cookies?
\nYou may block cookies by activating the setting on your browser that allows you to refuse accepting cookies. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, Hypergene will issue cookies when you access our Website. It is also possible to use the Cookie Settings function by clicking the black and white icon in the bottom left corner, available on all pagesat Hypergene´s website.
\n
\n6.0 HOW WE STORE YOUR PERSONAL INFORMATION
\nWe use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out insection 2.
\n
\nGoogle (Privacy policy)
\nUpsales (Privacy policy)
\nAzalead (Privacy policy)
\nAlbacross (Privacy policy)
\n
\n7.0 DATA SECURITY
\nWe follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet, and we also employ application-layer security features to further anonymize personal data.
\n
\nHowever, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your personal data has been compromised, please contact us as set forth in the “Contact Us” section.
\n
\n7.1 Data Retention
\nWe only retain the personal data collected for as long as we need it to fulfill the purposes for which we have initially collected it, unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements
\n
\n8.0 DATA CONTROLLER
\nThe data controller of this website is:
\nHypergene AB (556581-1840)
\nSkeppsbron 1C
\n211 20 Malmö
\nSWEDEN
\n
\n9.0 CONTACT INFORMATION
\nJonas Persson
\nCFO, Hypergene AB
\nTelephone: +46 (0)40-661 10 00
\n
\n10.0 CHANGES TO THE PRIVACY NOTICE
\nThis privacy notice may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.
\n
\n11.0 What if I have questions about this policy?
\nIf you have any questions or concerns regarding our privacy notice, please send us a detailed message to servicedesk@hypergene.se, and we will try to resolve your concerns.","12":"HYPERGENE PRIVACY NOTICE
\n
\n1.0 OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION
\nTransparency – Hypergene is transparent about which data it processes and for what purposes. This is a prerequisite to be able to demonstrate accountability and compliance.
\nTrustfulness – Hypergene strives to be perceived as a trustful supplier that takes good care of all its personal data information.
\n
\nSecurity – Hypergene is a risk aware organisation, that always considers the type of personal data information that is processed and takes appropriate measures thereafter.
\nCompliance – Hypergene has well-established processes in place that ensures Hypergene’s compliance with personal data regulation. To achieve this, the processes are supported with relevant standards, guidelines and instructions.

\n
\n2.0 RELEVANT LEGISLATION
\nAlong with our business and internal computer systems, this website is designed to comply with the EU General Data Protection Regulation 2018 (GDPR).
\n
\nThis site’s compliance with the above legislation means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact us (details of whom can be found insection 9) for clarification.
\n
\n3.0 PERSONAL INFORMATION THAT THIS WEBSITE COLLECTS
\nHypergene handles personal information based on information provided via our website and in personal contacts - via telephone calls, e-mails and / or meetings. We may on occasion also purchase personal information from third parties, e.g. from vendors like Bisnode, for processing in our CRM and marketing automation systems. In the cases where we have purchased personal information, the person in question will receive information about this within 30 days.
\n
\nThe personal information that is handled is in all cases information that concerns the person's professional role. All registrants have been judged to have an interest in products and services in order to better perform their work and achieve their organization’s goals. We may also handle information that other stakeholders have provided via forms on our website, e.g. competitors, suppliers, investors or jobseekers.
\n
\nIn general, you can visit our website without telling us who you are or revealing any personal information about yourself. You may be required to provide your personal information, such as your name, telephone number, address, e-mail address, etc. if needed, for example, to correspond with you, to process an order or to provide you with more information. It is our intent to let you know how we will use such information before we collect it from you on the Internet.
\n
\nWe also use cookies, very small text files written to your hard drive, to improve your experience with our site. Most browsers are initially set up to accept cookies, but you can set your browser to alert you every time a cookie is offered, letting you decide whether or not to accept it. You can read more about cookies and how we use them in section 5 below.
\n
\nWe may process your personal information for our legitimate business interests, which include some or all of the following:
\nwhere the processing enables us to enhance, modify, personalize or otherwise improve our services/communications for the benefit of our customers ?
\nto enhance the security of our network and information systems ?
\nto better understand how people interact with our websites ?
\nfor direct marketing and/or to provide e-mail communications which we think will be of interest for your professional role
\nto use for recruitment and human resource purposes
\nto determine the effectiveness of promotional campaigns and advertising. ?
\n
\n“Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you, in your professional role, the best service/products and the best and most secure experience. For example, we have an interest in making sure our marketing is relevant for potential customers, so we may process your information to send you marketing that is tailored to your professional role. It can also apply to processing that is in your interests as well. For example, we may process your information to ensure our websites and systems are secure.
\n
\nWhen we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). If you have any concerns about the processing, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, please see section 4 below.
\n
\n4.0 YOUR RIGHTS
\nIf you would like to know what personal data we hold about you or would like us to update or delete your personal data from our records then please contact us by using the contact details below. To protect your privacy, we will require you to prove your identity before granting access to your personal data. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.
\n
\nIf you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. Please note that this will not unsubscribe you from all communications, only the newsletter in question and as such you will need to perform this action for each of the newsletters you are subscribed to. If you wish to opt-out completely then please contact us using the details provided below. Please note that you cannot unsubscribe from some service-related messages.
\n
\n5.0 COOKIES AND OTHER TOOLS
\n
\n5.1 Cookies
\nA cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the website. This enables a website to recognize you as you move around the website and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember your preferences and settings, to analyze how the website is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a \"first party cookie\") or by another organization providing services to that website, such as an analytics company (a \"third party cookie\"). They will either be stored for the duration of your visit (a \"session cookie\") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a \"persistent cookie\").
\n
\nWhen you visit our Website, we may employ cookies that contain information used to track your usage of our Website. This enables our systems to recognize your browser and tell us how, when and which pages in our Website are visited and by how many people, and also enables us to recognize a return visitor as a unique user. Cookies placed by the Website cannot access, read or modify any other data on a computer.
\n
\nOur Website may contain links to other websites and services which serve third-party cookies outside our control and are not covered by this Privacy Statement. You should review any privacy policies, services and applications found on such websites to understand how your information may be collected and used.
\n
\n5.2 Marketing automation
\nThe Website employs marketing automation programs from vendors operating on Hypergene´s behalf, which use third-party cookies to track Website use.
\nWhen a user visits our Website, the cookie stores traffic data linked to the unique ID of the cookie in the browser. If the user identifies himself by volunteering personal data, e.g. by filling in a contact form or clicking on links in an e-mail sent by Hypergene, the cookie’s unique user ID is linked to the personal data volunteered by the user. This enables Hypergene to supply a more personalized experience on its Website and in communications with customers and users of the Website. Hypergene does not sell, rent or give away personal data that identifies individuals to any external party, except to parties who process data on Hypergene´s behalf.
\n
\n5.2 Direct marketing and remarketing
\nWe may call you on the telephone number and/or send an email to the email address we have registered in our systems to offer more information about our product according to applicable privacy and marketing legislation. You can opt out of being contacted via e-mail, by using theunsubscribefunction in e-mails sent by Hypergene, or just by telling us if we are in contact by phone.
\n
\nHypergene may use third-party service providers to display advertisem*nts on behalf of Hypergene across the Internet. These service providers may use cookies to collect information about your visits to our Website in order to display ads while you are visiting other websites; this information cannot be used to identify you individually. Such information is anonymous; however, your IP address may be collected.
\n
\nWe respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.
\n
\n5.4 Website analytics
\nThis Website uses services such as Google Analytics, a web analytics service provided by Google Inc. Data collected by cookies about your use of the Website (including your IP address) will be transmitted to and stored by Google and other website analytics service providers, on behalf of Hypergene. Hypergene use website analytics for the purpose of evaluating website usage, compiling reports on website activity for Website operators and providing other services relating to website activities and internet usage.
\n
\n5.5 Other tracking technologies
\nWeb pages and emails from Hypergene may contain a small transparent image file or line of code (known as web beacons/gifs, page tags, script) to record how you interact with them. They are used to help us to better analyze and improve our services and communication based on your browsing behavior and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on a link on the website or whether you opened or clicked on marketing emails sent to you.
\n
\n5.6. Other third-party services
\nOur Website may contain links to other websites and “share” buttons (such as Twitter or Facebook) that are not operating on Hypergene´s behalf. Such websites, service or application providers may place their own third-party cookies on users’ computers, collect data, or solicit personal information.Issuers of such third-party cookies have their own strict privacy policies. You should refer to any privacy policies from such websites, service or application providers to better understand how your information may be collected and used.
\n
\n5.7 How do I disable cookies?
\nYou may block cookies by activating the setting on your browser that allows you to refuse accepting cookies. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, Hypergene will issue cookies when you access our Website. It is also possible to use the Cookie Settings function by clicking the black and white icon in the bottom left corner, available on all pagesat Hypergene´s website.
\n
\n6.0 HOW WE STORE YOUR PERSONAL INFORMATION
\nWe use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out insection 2.
\n
\nGoogle (Privacy policy)
\nUpsales (Privacy policy)
\nAzalead (Privacy policy)
\nAlbacross (Privacy policy)
\n
\n7.0 DATA SECURITY
\nWe follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet, and we also employ application-layer security features to further anonymize personal data.
\n
\nHowever, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your personal data has been compromised, please contact us as set forth in the “Contact Us” section.
\n
\n7.1 Data Retention
\nWe only retain the personal data collected for as long as we need it to fulfill the purposes for which we have initially collected it, unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements
\n
\n8.0 DATA CONTROLLER
\nThe data controller of this website is:
\nHypergene AB (556581-1840)
\nSkeppsbron 1C
\n211 20 Malmö
\nSWEDEN
\n
\n9.0 CONTACT INFORMATION
\nJonas Persson
\nCFO, Hypergene AB
\nTelephone: +46 (0)40-661 10 00
\n
\n10.0 CHANGES TO THE PRIVACY NOTICE
\nThis privacy notice may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.
\n
\n11.0 What if I have questions about this policy?
\nIf you have any questions or concerns regarding our privacy notice, please send us a detailed message to servicedesk@hypergene.se, and we will try to resolve your concerns.","13":"

\n\n

\n

\n\n

1.0 OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION

\n\n

    \n\t
  • Transparency – Hypergene is transparent about which data it processes and for what purposes. This is a prerequisite to be able to demonstrate accountability and compliance.
  • \n\t
  • Trustfulness – Hypergene strives to be perceived as a trustful supplier that takes good care of all its personal data information.
  • \n\t
  • Security – Hypergene is a risk aware organisation, that always considers the type of personal data information that is processed and takes appropriate measures thereafter.
  • \n\t
  • Compliance – Hypergene has well-established processes in place that ensures Hypergene’s compliance with personal data regulation. To achieve this, the processes are supported with relevant standards, guidelines and instructions.
  • \n

\n\n

2.0 RELEVANT LEGISLATION

\n\n

Along with our business, marketing & communication and internal computer systems, this website is designed to comply with the EU General Data Protection Regulation 2018 (GDPR).

\n\n

This site’s compliance with the above legislation means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact us (details of whom can be found insection 9) for clarification.

\n\n

3.0 PERSONAL INFORMATION

\n\n

Hypergene handles personal information based on information provided via our website and in personal contacts - via telephone calls, e-mails and / or meetings. We may on occasion also collect or purchase personal information from third parties, e.g. from vendors like Bisnode, for processing in our CRM and marketing automation systems. In the cases where we have collected or purchased personal information, the person in question will receive information about this within 30 days.

\n\n

The personal information that is handled is in all cases information that concerns the person's professional role. All registrants have been judged to have an interest in products and services in order to better perform their work and achieve their organization’s goals. We may also handle information that other stakeholders have provided via forms on our website, e.g. competitors, suppliers, investors or jobseekers.

\n\n

In general, you can visit our website without telling us who you are or revealing any personal information about yourself. You may be required to provide your personal information, such as your name, telephone number, address, e-mail address, etc. if needed, for example, to correspond with you, to process an order or to provide you with more information. It is our intent to let you know how we will use such information before we collect it from you on the Internet.

\n\n

We also use cookies, very small text files written to your hard drive, to improve your experience with our site. Most browsers are initially set up to accept cookies, but you can set your browser to alert you every time a cookie is offered, letting you decide whether or not to accept it. You can read more about cookies and how we use them in section 5 below.

\n\n

We may process your personal information for our legitimate business interests, which include some or all of the following:

\n\n

    \n\t
  • where the processing enables us to enhance, modify, personalize or otherwise improve our services/communications for the benefit of our customers ?
  • \n\t
  • to enhance the security of our network and information systems ?
  • \n\t
  • to better understand how people interact with our websites ?
  • \n\t
  • for direct marketing and/or to provide e-mail communications which we think will be of interest for your professional role
  • \n\t
  • to use for recruitment and human resource purposes
  • \n\t
  • to determine the effectiveness of promotional campaigns and advertising. ?
  • \n

\n\n

“Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you, in your professional role, the best service/products and the best and most secure experience. For example, we have an interest in making sure our marketing is relevant for potential customers, so we may process your information to send you marketing that is tailored to your professional role. It can also apply to processing that is in your interests as well. For example, we may process your information to ensure our websites and systems are secure.

\n\n

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). If you have any concerns about the processing, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, please see section 4 below.

\n\n

4.0 YOUR RIGHTS

\n\n

If you would like to know what personal data we hold about you or would like us to update or delete your personal data from our records then please contact us by using the contact details below. To protect your privacy, we will require you to prove your identity before granting access to your personal data. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.

\n\n

If you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. Please note that this will not unsubscribe you from all communications, only the newsletter in question and as such you will need to perform this action for each of the newsletters you are subscribed to. If you wish to opt-out completely then please contact us using the details provided below. Please note that you cannot unsubscribe from some service-related messages.

\n\n

5.0 COOKIES AND OTHER TOOLS

\n\n

5.1 Cookies

\n\n

A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the website. This enables a website to recognize you as you move around the website and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember your preferences and settings, to analyze how the website is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a \"first party cookie\") or by another organization providing services to that website, such as an analytics company (a \"third party cookie\"). They will either be stored for the duration of your visit (a \"session cookie\") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a \"persistent cookie\").

\n\n

When you visit our Website, we may employ cookies that contain information used to track your usage of our Website. This enables our systems to recognize your browser and tell us how, when and which pages in our Website are visited and by how many people, and also enables us to recognize a return visitor as a unique user. Cookies placed by the Website cannot access, read or modify any other data on a computer.

\n\n

Our Website may contain links to other websites and services which serve third-party cookies outside our control and are not covered by this Privacy Statement. You should review any privacy policies, services and applications found on such websites to understand how your information may be collected and used.

\n\n

5.2 Marketing automation

\n\n

The Website employs marketing automation programs from vendors operating on Hypergene´s behalf, which use third-party cookies to track Website use.

\n\n

When a user visits our Website, the cookie stores traffic data linked to the unique ID of the cookie in the browser. If the user identifies himself by volunteering personal data, e.g. by filling in a contact form or clicking on links in an e-mail sent by Hypergene, the cookie’s unique user ID is linked to the personal data volunteered by the user. This enables Hypergene to supply a more personalized experience on its Website and in communications with customers and users of the Website. Hypergene does not sell, rent or give away personal data that identifies individuals to any external party, except to parties who process data on Hypergene´s behalf.

\n\n

5.2 Direct marketing and remarketing

\n\n

We may call you on the telephone number and/or send an email to the email address we have registered in our systems to offer more information about our product according to applicable privacy and marketing legislation. You can opt out of being contacted via e-mail, by using the unsubscribe function in e-mails sent by Hypergene, or just by telling us if we are in contact by phone.

\n\n

Hypergene may use third-party service providers to display advertisem*nts on behalf of Hypergene across the Internet. These service providers may use cookies to collect information about your visits to our Website in order to display ads while you are visiting other websites; this information cannot be used to identify you individually. Such information is anonymous; however, your IP address may be collected.

\n\n

We respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.

\n\n

5.4 Website analytics

\n\n

This Website uses services such as Google Analytics, a web analytics service provided by Google Inc. Data collected by cookies about your use of the Website (including your IP address) will be transmitted to and stored by Google and other website analytics service providers, on behalf of Hypergene. Hypergene use website analytics for the purpose of evaluating website usage, compiling reports on website activity for Website operators and providing other services relating to website activities and internet usage.

\n\n

5.5 Other tracking technologies

\n\n

Web pages and emails from Hypergene may contain a small transparent image file or line of code (known as web beacons/gifs, page tags, script) to record how you interact with them. They are used to help us to better analyze and improve our services and communication based on your browsing behavior and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on a link on the website or whether you opened or clicked on marketing emails sent to you.

\n\n

5.6. Other third-party services

\n\n

Our Website may contain links to other websites and “share” buttons (such as Twitter or Facebook) that are not operating on Hypergene´s behalf. Such websites, service or application providers may place their own third-party cookies on users’ computers, collect data, or solicit personal information.Issuers of such third-party cookies have their own strict privacy policies. You should refer to any privacy policies from such websites, service or application providers to better understand how your information may be collected and used.

\n\n

5.7 How do I disable cookies?

\n\n

You may block cookies by activating the setting on your browser that allows you to refuse accepting cookies. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, Hypergene will issue cookies when you access our Website. It is also possible to use the Cookie Settings function by clicking the black and white icon in the bottom left corner, available on all pages.

\n\n

6.0 HOW WE STORE YOUR PERSONAL INFORMATION

\n\n

We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out insection 2.

\n\n

    \n\t
  • Google (Privacy policy)
  • \n\t
  • Upsales (Privacy policy)
  • \n\t
  • LinkedIn (Privacy policy)
  • \n

\n\n

7.0 DATA SECURITY

\n\n

We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet, and we also employ application-layer security features to further anonymize personal data.

\n\n

However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your personal data has been compromised, please contact us as set forth in the “Contact Us” section.

\n\n

7.1 Data Retention

\n\n

We only retain the personal data collected for as long as we need it to fulfill the purposes for which we have initially collected it, unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

\n\n

8.0 DATA CONTROLLER

\n\n

The data controller of this website is:

\n\n

Hypergene AB (556581-1840)
\nStora Varvsgatan 11 B
\n211 74 Malmö
\nSWEDEN

\n\n

9.0 CONTACT INFORMATION

\n\n

Jonas Persson
\nCFO, Hypergene AB
\nTelephone: +46 (0)40-661 10 00

\n\n

10.0 CHANGES TO OUR PRIVACY NOTICE

\n\n

This privacy notice may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.

\n\n

11.0 What if I have questions about this policy?

\n\n

If you have any questions or concerns regarding our privacy policies, please send us a detailed message to servicedesk@hypergene.se, and we will try to resolve your concerns.

\n\n

\n

","14":"

\n\n

\n

\n\n

1.0 OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION

\n\n

    \n\t
  • Transparency – Hypergene is transparent about which data it processes and for what purposes. This is a prerequisite to be able to demonstrate accountability and compliance.
  • \n\t
  • Trustfulness – Hypergene strives to be perceived as a trustful supplier that takes good care of all its personal data information.
  • \n\t
  • Security – Hypergene is a risk aware organisation, that always considers the type of personal data information that is processed and takes appropriate measures thereafter.
  • \n\t
  • Compliance – Hypergene has well-established processes in place that ensures Hypergene’s compliance with personal data regulation. To achieve this, the processes are supported with relevant standards, guidelines and instructions.
  • \n

\n\n

2.0 RELEVANT LEGISLATION

\n\n

Along with our business, marketing & communication and internal computer systems, this website is designed to comply with the EU General Data Protection Regulation 2018 (GDPR).

\n\n

This site’s compliance with the above legislation means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact us (details of whom can be found insection 9) for clarification.

\n\n

3.0 PERSONAL INFORMATION

\n\n

Hypergene handles personal information based on information provided via our website and in personal contacts - via telephone calls, e-mails and / or meetings. We may on occasion also collect or purchase personal information from third parties, e.g. from vendors like Bisnode, for processing in our CRM and marketing automation systems. In the cases where we have collected or purchased personal information, the person in question will receive information about this within 30 days.

\n\n

The personal information that is handled is in all cases information that concerns the person's professional role. All registrants have been judged to have an interest in products and services in order to better perform their work and achieve their organization’s goals. We may also handle information that other stakeholders have provided via forms on our website, e.g. competitors, suppliers, investors or jobseekers.

\n\n

In general, you can visit our website without telling us who you are or revealing any personal information about yourself. You may be required to provide your personal information, such as your name, telephone number, address, e-mail address, etc. if needed, for example, to correspond with you, to process an order or to provide you with more information. It is our intent to let you know how we will use such information before we collect it from you on the Internet.

\n\n

We also use cookies, very small text files written to your hard drive, to improve your experience with our site. Most browsers are initially set up to accept cookies, but you can set your browser to alert you every time a cookie is offered, letting you decide whether or not to accept it. You can read more about cookies and how we use them in section 5 below.

\n\n

We may process your personal information for our legitimate business interests, which include some or all of the following:

\n\n

    \n\t
  • where the processing enables us to enhance, modify, personalize or otherwise improve our services/communications for the benefit of our customers ?
  • \n\t
  • to enhance the security of our network and information systems ?
  • \n\t
  • to better understand how people interact with our websites ?
  • \n\t
  • for direct marketing and/or to provide e-mail communications which we think will be of interest for your professional role
  • \n\t
  • to use for recruitment and human resource purposes
  • \n\t
  • to determine the effectiveness of promotional campaigns and advertising. ?
  • \n

\n\n

“Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you, in your professional role, the best service/products and the best and most secure experience. For example, we have an interest in making sure our marketing is relevant for potential customers, so we may process your information to send you marketing that is tailored to your professional role. It can also apply to processing that is in your interests as well. For example, we may process your information to ensure our websites and systems are secure.

\n\n

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). If you have any concerns about the processing, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, please see section 4 below.

\n\n

4.0 YOUR RIGHTS

\n\n

If you would like to know what personal data we hold about you or would like us to update or delete your personal data from our records then please contact us by using the contact details below. To protect your privacy, we will require you to prove your identity before granting access to your personal data. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.

\n\n

If you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. Please note that this will not unsubscribe you from all communications, only the newsletter in question and as such you will need to perform this action for each of the newsletters you are subscribed to. If you wish to opt-out completely then please contact us using the details provided below. Please note that you cannot unsubscribe from some service-related messages.

\n\n

5.0 COOKIES AND OTHER TOOLS

\n\n

5.1 Cookies

\n\n

A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the website. This enables a website to recognize you as you move around the website and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember your preferences and settings, to analyze how the website is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a \"first party cookie\") or by another organization providing services to that website, such as an analytics company (a \"third party cookie\"). They will either be stored for the duration of your visit (a \"session cookie\") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a \"persistent cookie\").

\n\n

When you visit our Website, we may employ cookies that contain information used to track your usage of our Website. This enables our systems to recognize your browser and tell us how, when and which pages in our Website are visited and by how many people, and also enables us to recognize a return visitor as a unique user. Cookies placed by the Website cannot access, read or modify any other data on a computer.

\n\n

Our Website may contain links to other websites and services which serve third-party cookies outside our control and are not covered by this Privacy Statement. You should review any privacy policies, services and applications found on such websites to understand how your information may be collected and used.

\n\n

5.2 Marketing automation

\n\n

The Website employs marketing automation programs from vendors operating on Hypergene´s behalf, which use third-party cookies to track Website use.

\n\n

When a user visits our Website, the cookie stores traffic data linked to the unique ID of the cookie in the browser. If the user identifies himself by volunteering personal data, e.g. by filling in a contact form or clicking on links in an e-mail sent by Hypergene, the cookie’s unique user ID is linked to the personal data volunteered by the user. This enables Hypergene to supply a more personalized experience on its Website and in communications with customers and users of the Website. Hypergene does not sell, rent or give away personal data that identifies individuals to any external party, except to parties who process data on Hypergene´s behalf.

\n\n

5.2 Direct marketing and remarketing

\n\n

We may call you on the telephone number and/or send an email to the email address we have registered in our systems to offer more information about our product according to applicable privacy and marketing legislation. You can opt out of being contacted via e-mail, by using the unsubscribe function in e-mails sent by Hypergene, or just by telling us if we are in contact by phone.

\n\n

Hypergene may use third-party service providers to display advertisem*nts on behalf of Hypergene across the Internet. These service providers may use cookies to collect information about your visits to our Website in order to display ads while you are visiting other websites; this information cannot be used to identify you individually. Such information is anonymous; however, your IP address may be collected.

\n\n

We respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.

\n\n

5.4 Website analytics

\n\n

This Website uses services such as Google Analytics, a web analytics service provided by Google Inc. Data collected by cookies about your use of the Website (including your IP address) will be transmitted to and stored by Google and other website analytics service providers, on behalf of Hypergene. Hypergene use website analytics for the purpose of evaluating website usage, compiling reports on website activity for Website operators and providing other services relating to website activities and internet usage.

\n\n

5.5 Other tracking technologies

\n\n

Web pages and emails from Hypergene may contain a small transparent image file or line of code (known as web beacons/gifs, page tags, script) to record how you interact with them. They are used to help us to better analyze and improve our services and communication based on your browsing behavior and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on a link on the website or whether you opened or clicked on marketing emails sent to you.

\n\n

5.6. Other third-party services

\n\n

Our Website may contain links to other websites and “share” buttons (such as Twitter or Facebook) that are not operating on Hypergene´s behalf. Such websites, service or application providers may place their own third-party cookies on users’ computers, collect data, or solicit personal information.Issuers of such third-party cookies have their own strict privacy policies. You should refer to any privacy policies from such websites, service or application providers to better understand how your information may be collected and used.

\n\n

5.7 How do I disable cookies?

\n\n

You may block cookies by activating the setting on your browser that allows you to refuse accepting cookies. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, Hypergene will issue cookies when you access our Website. It is also possible to use the Cookie Settings function by clicking the black and white icon in the bottom left corner, available on all pages.

\n\n

6.0 HOW WE STORE YOUR PERSONAL INFORMATION

\n\n

We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out insection 2.

\n\n

    \n\t
  • Google (Privacy policy)
  • \n\t
  • Upsales (Privacy policy)
  • \n\t
  • LinkedIn (Privacy policy)
  • \n

\n\n

7.0 DATA SECURITY

\n\n

We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet, and we also employ application-layer security features to further anonymize personal data.

\n\n

However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your personal data has been compromised, please contact us as set forth in the “Contact Us” section.

\n\n

7.1 Data Retention

\n\n

We only retain the personal data collected for as long as we need it to fulfill the purposes for which we have initially collected it, unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

\n\n

8.0 DATA CONTROLLER

\n\n

The data controller of this website is:

\n\n

Hypergene AB (556581-1840)
\nStora Varvsgatan 11 B
\n211 74 Malmö
\nSWEDEN

\n\n

9.0 CONTACT INFORMATION

\n\n

Jonas Persson
\nCFO, Hypergene AB
\nTelephone: +46 (0)40-661 10 00

\n\n

10.0 CHANGES TO OUR PRIVACY NOTICE

\n\n

This privacy notice may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.

\n\n

11.0 What if I have questions about this policy?

\n\n

If you have any questions or concerns regarding our privacy policies, please send us a detailed message to servicedesk@hypergene.se, and we will try to resolve your concerns.

\n\n

\n

","15":"

\n\n

\n

\n\n

1.0 OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION

\n\n

    \n\t
  • Transparency – Hypergene is transparent about which data it processes and for what purposes. This is a prerequisite to be able to demonstrate accountability and compliance.
  • \n\t
  • Trustfulness – Hypergene strives to be perceived as a trustful supplier that takes good care of all its personal data information.
  • \n\t
  • Security – Hypergene is a risk aware organisation, that always considers the type of personal data information that is processed and takes appropriate measures thereafter.
  • \n\t
  • Compliance – Hypergene has well-established processes in place that ensures Hypergene’s compliance with personal data regulation. To achieve this, the processes are supported with relevant standards, guidelines and instructions.
  • \n

\n\n

2.0 RELEVANT LEGISLATION

\n\n

Along with our business, marketing & communication and internal computer systems, this website is designed to comply with the EU General Data Protection Regulation 2018 (GDPR).

\n\n

This site’s compliance with the above legislation means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact us (details of whom can be found insection 9) for clarification.

\n\n

3.0 PERSONAL INFORMATION

\n\n

Hypergene handles personal information based on information provided via our website and in personal contacts - via telephone calls, e-mails and / or meetings. We may on occasion also collect or purchase personal information from third parties, e.g. from vendors like Bisnode, for processing in our CRM and marketing automation systems. In the cases where we have collected or purchased personal information, the person in question will receive information about this within 30 days.

\n\n

The personal information that is handled is in all cases information that concerns the person's professional role. All registrants have been judged to have an interest in products and services in order to better perform their work and achieve their organization’s goals. We may also handle information that other stakeholders have provided via forms on our website, e.g. competitors, suppliers, investors or jobseekers.

\n\n

In general, you can visit our website without telling us who you are or revealing any personal information about yourself. You may be required to provide your personal information, such as your name, telephone number, address, e-mail address, etc. if needed, for example, to correspond with you, to process an order or to provide you with more information. It is our intent to let you know how we will use such information before we collect it from you on the Internet.

\n\n

We also use cookies, very small text files written to your hard drive, to improve your experience with our site. Most browsers are initially set up to accept cookies, but you can set your browser to alert you every time a cookie is offered, letting you decide whether or not to accept it. You can read more about cookies and how we use them in section 5 below.

\n\n

We may process your personal information for our legitimate business interests, which include some or all of the following:

\n\n

    \n\t
  • where the processing enables us to enhance, modify, personalize or otherwise improve our services/communications for the benefit of our customers ?
  • \n\t
  • to enhance the security of our network and information systems ?
  • \n\t
  • to better understand how people interact with our websites ?
  • \n\t
  • for direct marketing and/or to provide e-mail communications which we think will be of interest for your professional role
  • \n\t
  • to use for recruitment and human resource purposes
  • \n\t
  • to determine the effectiveness of promotional campaigns and advertising. ?
  • \n

\n\n

“Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you, in your professional role, the best service/products and the best and most secure experience. For example, we have an interest in making sure our marketing is relevant for potential customers, so we may process your information to send you marketing that is tailored to your professional role. It can also apply to processing that is in your interests as well. For example, we may process your information to ensure our websites and systems are secure.

\n\n

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). If you have any concerns about the processing, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, please see section 4 below.

\n\n

4.0 YOUR RIGHTS

\n\n

If you would like to know what personal data we hold about you or would like us to update or delete your personal data from our records then please contact us by using the contact details below. To protect your privacy, we will require you to prove your identity before granting access to your personal data. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.

\n\n

If you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. Please note that this will not unsubscribe you from all communications, only the newsletter in question and as such you will need to perform this action for each of the newsletters you are subscribed to. If you wish to opt-out completely then please contact us using the details provided below. Please note that you cannot unsubscribe from some service-related messages.

\n\n

5.0 COOKIES AND OTHER TOOLS

\n\n

5.1 Cookies

\n\n

A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the website. This enables a website to recognize you as you move around the website and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember your preferences and settings, to analyze how the website is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a \"first party cookie\") or by another organization providing services to that website, such as an analytics company (a \"third party cookie\"). They will either be stored for the duration of your visit (a \"session cookie\") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a \"persistent cookie\").

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When you visit our Website, we may employ cookies that contain information used to track your usage of our Website. This enables our systems to recognize your browser and tell us how, when and which pages in our Website are visited and by how many people, and also enables us to recognize a return visitor as a unique user. Cookies placed by the Website cannot access, read or modify any other data on a computer.

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Our Website may contain links to other websites and services which serve third-party cookies outside our control and are not covered by this Privacy Statement. You should review any privacy policies, services and applications found on such websites to understand how your information may be collected and used.

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5.2 Marketing automation

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The Website employs marketing automation programs from vendors operating on Hypergene´s behalf, which use third-party cookies to track Website use.

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When a user visits our Website, the cookie stores traffic data linked to the unique ID of the cookie in the browser. If the user identifies himself by volunteering personal data, e.g. by filling in a contact form or clicking on links in an e-mail sent by Hypergene, the cookie’s unique user ID is linked to the personal data volunteered by the user. This enables Hypergene to supply a more personalized experience on its Website and in communications with customers and users of the Website. Hypergene does not sell, rent or give away personal data that identifies individuals to any external party, except to parties who process data on Hypergene´s behalf.

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5.2 Direct marketing and remarketing

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We may call you on the telephone number and/or send an email to the email address we have registered in our systems to offer more information about our product according to applicable privacy and marketing legislation. You can opt out of being contacted via e-mail, by using the unsubscribe function in e-mails sent by Hypergene, or just by telling us if we are in contact by phone.

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Hypergene may use third-party service providers to display advertisem*nts on behalf of Hypergene across the Internet. These service providers may use cookies to collect information about your visits to our Website in order to display ads while you are visiting other websites; this information cannot be used to identify you individually. Such information is anonymous; however, your IP address may be collected.

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We respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.

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5.4 Website analytics

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This Website uses services such as Google Analytics, a web analytics service provided by Google Inc. Data collected by cookies about your use of the Website (including your IP address) will be transmitted to and stored by Google and other website analytics service providers, on behalf of Hypergene. Hypergene use website analytics for the purpose of evaluating website usage, compiling reports on website activity for Website operators and providing other services relating to website activities and internet usage.

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5.5 Other tracking technologies

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Web pages and emails from Hypergene may contain a small transparent image file or line of code (known as web beacons/gifs, page tags, script) to record how you interact with them. They are used to help us to better analyze and improve our services and communication based on your browsing behavior and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on a link on the website or whether you opened or clicked on marketing emails sent to you.

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5.6. Other third-party services

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Our Website may contain links to other websites and “share” buttons (such as Twitter or Facebook) that are not operating on Hypergene´s behalf. Such websites, service or application providers may place their own third-party cookies on users’ computers, collect data, or solicit personal information.Issuers of such third-party cookies have their own strict privacy policies. You should refer to any privacy policies from such websites, service or application providers to better understand how your information may be collected and used.

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5.7 How do I disable cookies?

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You may block cookies by activating the setting on your browser that allows you to refuse accepting cookies. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, Hypergene will issue cookies when you access our Website. It is also possible to use the Cookie Settings function by clicking the black and white icon in the bottom left corner, available on all pages.

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6.0 HOW WE STORE YOUR PERSONAL INFORMATION

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We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out insection 2.

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    \n\t
  • Google (Privacy policy)
  • \n\t
  • Upsales (Privacy policy)
  • \n\t
  • LinkedIn (Privacy policy)
  • \n

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7.0 DATA SECURITY

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We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet, and we also employ application-layer security features to further anonymize personal data.

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However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your personal data has been compromised, please contact us as set forth in the “Contact Us” section.

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7.1 Data Retention

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We only retain the personal data collected for as long as we need it to fulfill the purposes for which we have initially collected it, unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

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8.0 DATA CONTROLLER

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The data controller of this website is:

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Hypergene AB (556581-1840)
\nStora Varvsgatan 11 B
\n211 74 Malmö
\nSWEDEN

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9.0 CONTACT INFORMATION

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Jonas Persson
\nCFO, Hypergene AB
\nTelephone: +46 (0)40-661 10 00

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10.0 CHANGES TO OUR PRIVACY NOTICE

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This privacy notice may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.

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11.0 What if I have questions about this policy?

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If you have any questions or concerns regarding our privacy policies, please send us a detailed message to servicedesk@hypergene.se, and we will try to resolve your concerns.

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Analysverktyg: Vad, hur och varför? (2024)

FAQs

Analysverktyg: Vad, hur och varför? ›

Analysverktyget hjälper dig att arbeta med, analysera och distribuera data för att i slu*tändan ge bättre resultat och beslu*t i verksamheten, och minska risker. Att värdet av data fortsätter att öka, liksom kompetensen kopplad till data och analys, förändrar kontinuerligt vad det innebär att vara "datadriven".

Vad finns det för analysverktyg? ›

Det finns huvudsakligen 4 olika typer av analyslösningar:
  1. KALKYLARK. Kan till exempel vara Excel eller Google Sheets. ...
  2. BI-VERKTYG. Ett BI (Business Intelligence)-verktyg är en programvara som kan kopplas direkt till datakällor för att sammanställa, transformera och visualisera data. ...
  3. DATAPLATTFORM MED BI-VERKTYG.

Vad ska finnas med i en analys? ›

Analys handlar om att försöka förstå vad som orsakar och påverkar resultat och måluppfyllelse och varför det ser ut som det gör.

Hur ska man börja en analys? ›

För att en analys ska vara relevant underlag för beslu*t bör man ha tagit tre steg: 1) validera problemet, 2) strukturera frågeställningen, och 3) gräv ner till grundorsaken. Om aktiviteter sätts in utan att man har ett validerat problem slösas resurser i onödan.

Vad är analysverktyg? ›

Ett analysverktyg hjälper dig att arbeta med, analysera och distribuera data för att i slu*tändan leda till bättre resultat och beslu*t i din verksamhet samtidigt som du minskar riskerna. I takt med att värdet av data fortsätter att öka, tillsammans med tillhörande kompetens inom data och analys, utvecklas innebörden av att vara "datadriven" ständigt.

Varför är analysverktyg viktiga i forskning? ›

Dessa verktyg kan automatiskt generera berättelser, föreslå visualiseringar och lyfta fram viktiga trender inom data. De förbättrar dataanalysens hastighet och effektivitet, vilket gör den mer tillgänglig för en bredare publik .

Vilket är ditt favoritverktyg att använda för dataanalys? ›

Microsoft Excel : Excel är ett allmänt förekommande verktyg för dataanalys.

Vad ska ingå i en analys? ›

En analytisk skrift bör ha ett tydligt, snävt fokus . Den bör också svara på specifika "hur" eller "varför" frågor om dokumentet du analyserar, snarare än att bara sammanfatta dess innehåll.

Hur ska en analys skrivas? ›

I analysdelen ska du, med utgångspunkt i teorin, förklara hur dina resultat hänger samman. Här är det viktigt att du undviker att ha egna åsikter eller att lyfta in nya teorier. Allt du skriver måste vara kopplat till ditt syfte och de teorier och metoder du tidigare beskrivit.

Hur är en analys uppbyggd? ›

För att skriva en bra bokanalys är det viktigt att du reder ut vad som kännetecknar just din bok, och vilka stilmässiga och tekniska grepp som används i den. Du ska alltså undersöka bokens uppbyggnad, språk och stil, berättarteknik, karaktärer, miljöbeskrivning, teman, symbolik och budskap.

Hur ger man bra analys? ›

En stark analys är en som stöds av fakta, så lägg inte fram några idéer som du inte kan ge stöd för som fakta . En effektiv analys tar också hänsyn till alla datakällor om de ska tas som en auktoritativ hållning till en position. Du kan stöta på bevis som motsäger din uppfattning.

Vad kännetecknar en analys? ›

Syftet med att göra en analys är för att få en djupare insikt i hur något fungerar, hur saker och ting hänger ihop. Ofta är det synonymt med att göra en djuplodande studie inom ett visst område. Att analysera är mer än att bara samla och sammanställa fakta.

Hur gör man en tal analys? ›

I en talanalys ska du även analysera talets budskap och teman, och vad det försöker säga till oss mottagare, på samma sätt som du gör i en bok- eller filmanalys. Men till skillnad från böcker och film, så använder sig tal i allra högsta grad av retorik, dvs. konsten att tala.

Vad är analysverktyget SWOT? ›

SWOT i ordet SWOT-analys står för Strengths, Weaknesses, Opportunities and Threats eller på svenska - Styrkor, Svagheter, Möjligheter och Risker/hot). SWOT-analysen är alltså en kartläggning av dina styrkor och svagheter och de möjligheter och hot som du ser.

Är analys och metod samma sak? ›

Metod betyder tillvägagångssätt.

Man skiljer ibland mellan kvalitativa metoder, som avser analys och tolkning av texter och bilder, och kvantitativa metoder, som används då man bygger sin undersökning på siffermaterial av olika slag. Skillnaden skall dock inte överdrivas.

Hur kan analysverktyg hjälpa till att bedöma framsteg? ›

Förbättrad prestandaanalys

Med avancerad analys kan företag nu tillhandahålla styrkort med detaljerad information om hur de når sina mål och vilka områden som behöver förbättras . Detta hjälper dem att fatta mer välgrundade beslu*t om att engagera sig i affärsaktiviteter som kommer att gynna organisationen mest.

Vilken programvara används mest för dataanalys? ›

Microsoft Excel är en av de vanligaste programmen som används för dataanalys.

Hur skiljer sig Knime från andra dataanalysverktyg? ›

När det kommer till KNIME liknar det R och Python genom att det är ett gratis och öppen källkod för dataanalysverktyg som används flitigt inom datavetenskap. KNIME är dock annorlunda genom att det ger ett visuellt gränssnitt för att skapa dataarbetsflöden, vilket gör det enkelt för användare att importera, manipulera, visualisera och analysera data.

Vad är tabellverktyget för att utvärdera och analysera data? ›

Microsoft Excel är en av de mest populära applikationerna för dataanalys. Utrustade med inbyggda pivottabeller är de utan tvekan det mest eftertraktade analysverktyget som finns. Det är en allt-i-ett programvara för datahantering som låter dig enkelt importera, utforska, rensa, analysera och visualisera dina data.

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