We're more than a software company. We're a member of your team.
A Partner You Can Trust
We Are On A MISSION
Our mission is to be more than a software company. We exist to empower your growth so you achieve your ultimate success.
How We Help
Grow your field service company to its full potential.
How It Works?
Simplify with mobile and office management. Scale with automation and routing. Grow your presence with marketing solutions.
Why We Help?
To bring your goals, dreams, and aspirations into reality, so your business reaches the legendary success it deserves.
FieldRoutesis a Cloud-based and mobile SaaS provider for field service businesses. The platformautomates all aspects of field service operations for enterprise and small business customers that span office management, advanced route optimization, payment processing, digital sales, marketing, and customer acquisition solutions that accelerate growth, streamline operations, increase customer retention, and maximize revenue.
Where It All Began
Take a stroll down memory lane and see how FieldRoutes has evolved throughout the years.
2009
A Young College Student Takes A Summer Job
Jared Green takes a summer job at Romney Pest Control in Dallas, TX, while attending Brigham Young University. While there, he develops TextRoutes – a sales application for their door-to-door sales team.
Meanwhile, in Maine two pest control owners and a graphic designer work together in a basem*nt office to form PCOCentral Marketing, a digital marketing agency built to meet the unique needs of the pest control industry. The small team engages with Copesan® members to collaborate and share ideas.
2010
PCOCentral Marketing Hires First Employees
PCOCentral Marketing hires its first employees and launches a subscription membership plan. The company moves out of the basem*nt and into their first official office in Somesville, ME.
2011
Jared Green Begins Selling TextRoutes To Other Pest Control Companies
Back in Utah, Jared Green begins selling his TextRoutes app to other pest control companies to assist with their door-to-door sales.
PCOCentral Marketing continues to grow. They begin the year with 15 clients, hire several new employees, and move into a spiffy new office in Southwest Harbor, ME.
2012
TextRoutes Renamed To SalesRoutes
Jared continues to add new features to the TextRoutes application and renames it to SalesRoutes.
PCOCentral Marketing rebrands to Lobster Marketing Group after repeatedly hearing, “you all have great lobster up there.” Continued growth leads them to open a new office in Southwest Harbor.
2013
Lobster Marketing Group Reaches 25 Clients
Lobster Marketing Group closes in on 25 clients and finds a new home on Chester Jones Way in Ellsworth, ME.
2014
PestRoutes Continues To Grow
PestRoutes continues to grow, adding new clients and employees.
Ross Mawhinney joins Lobster Marketing Group as its new CEO.
2015
PestRoutes Team Grows To Nine Employees
The PestRoutes team grows to nine employees strong and accelerates its product development.
Lobster Marketing Group introduces its new logo and branding.
2016
PestRoutes Quickly Running Out Of Space
PestRoutes moves into a medical office park but quickly finds itself running out of space. Two top sales performers end up sharing office space in a closet.
2017
PestRoutes Moves
PestRoutes moves into a new, larger office park location.
2018
Mainsail Partners Acquires PestRoutes And Lobster Marketing Group
PestRoutes and Lobster Marketing Group are acquired by Mainsail Partners, a growth equity firm that invests exclusively in software companies. Under Mainsail, the two companies officially join forces. Lobster Marketing Group becomes the exclusive provider of integrated marketing and web-design services for PestRoutes. Lobster Marketing Group updates its business model to include scalable, lower cost, tiered options. Their integration with PestRoutes enables their pest control clients to sell services through their websites, manage and promote online customer reviews, and offer customers the ability to pay online.
2019
PestRoutes Expands Services And Reporting
PestRoutes expands into commercial pest control services and adds support for Wood-destroying Pests and Organisms (WDO) reporting for California Branch 3 structural pest control. The company debuts a new logo and branding.
Lobster Marketing Group launches the Lobster Compass marketing portal, which consolidates key marketing, growth, and ROI metrics from multiple vendors in one place.
2020
Gryphon Investors Leads To New Growth
Gryphon Investors makes a majority investment in the company, leading to new growth opportunities. William Chaney joins PestRoutes as its new CEO. The company grows to support 1,700 customers.
Lobster Marketing rebrands and drops “Group” from its name. The team grows to support 300 customers.
2021
FieldRoutes Is Born
PestRoutes and Lobster Marketing officially rebrand to FieldRoutes and expand to serve the lawn care industry. The company adds key new features, including FieldRoutes® Payments, lawn-specific functionality, and enhancements to its routing capabilities.
2022
FieldRoutes Joins ServiceTitan Family
FieldRoutes joins ServicePro and Aspire as part of the ServiceTitan family.
In 2022, as part of ServiceTitan’s acquisition of FieldRoutes, ServicePro became part of FieldRoutes. The ServSuite product evolved to become ServSuite® by FieldRoutes. As one company, we provide all of our customers with best-in-class software to achieve their goals.
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
A Young College Student Takes A Summer Job
Jared Green takes a summer job at Romney Pest Control in Dallas, TX, while attending Brigham Young University. While there, he develops TextRoutes – a sales application for their door-to-door sales team.
Meanwhile, in Maine two pest control owners and a graphic designer work together in a basem*nt office to form PCOCentral Marketing, a digital marketing agency built to meet the unique needs of the pest control industry. The small team engages with Copesan® members to collaborate and share ideas.
PCOCentral Marketing Hires First Employees
PCOCentral Marketing hires its first employees and launches a subscription membership plan. The company moves out of the basem*nt and into their first official office in Somesville, ME.
Jared Green Begins Selling TextRoutes To Other Pest Control Companies
Back in Utah, Jared Green begins selling his TextRoutes app to other pest control companies to assist with their door-to-door sales.
PCOCentral Marketing continues to grow. They begin the year with 15 clients, hire several new employees, and move into a spiffy new office in Southwest Harbor, ME.
TextRoutes Renamed To SalesRoutes
Jared continues to add new features to the TextRoutes application and renames it to SalesRoutes.
PCOCentral Marketing rebrands to Lobster Marketing Group after repeatedly hearing, “you all have great lobster up there.” Continued growth leads them to open a new office in Southwest Harbor.
Lobster Marketing Group Reaches 25 Clients
Lobster Marketing Group closes in on 25 clients and finds a new home on Chester Jones Way in Ellsworth, ME.
PestRoutes Continues To Grow
PestRoutes continues to grow, adding new clients and employees.
Ross Mawhinney joins Lobster Marketing Group as its new CEO.
PestRoutes Team Grows To Nine Employees
The PestRoutes team grows to nine employees strong and accelerates its product development.
Lobster Marketing Group introduces its new logo and branding.
PestRoutes Quickly Running Out Of Space
PestRoutes moves into a medical office park but quickly finds itself running out of space. Two top sales performers end up sharing office space in a closet.
PestRoutes Moves
PestRoutes moves into a new, larger office park location.
Mainsail Partners Acquires PestRoutes And Lobster Marketing Group
PestRoutes and Lobster Marketing Group are acquired by Mainsail Partners, a growth equity firm that invests exclusively in software companies. Under Mainsail, the two companies officially join forces. Lobster Marketing Group becomes the exclusive provider of integrated marketing and web-design services for PestRoutes. Lobster Marketing Group updates its business model to include scalable, lower cost, tiered options. Their integration with PestRoutes enables their pest control clients to sell services through their websites, manage and promote online customer reviews, and offer customers the ability to pay online.
PestRoutes Expands Services And Reporting
PestRoutes expands into commercial pest control services and adds support for Wood-destroying Pests and Organisms (WDO) reporting for California Branch 3 structural pest control. The company debuts a new logo and branding.
Lobster Marketing Group launches the Lobster Compass marketing portal, which consolidates key marketing, growth, and ROI metrics from multiple vendors in one place.
Gryphon Investors Leads To New Growth
Gryphon Investors makes a majority investment in the company, leading to new growth opportunities. William Chaney joins PestRoutes as its new CEO. The company grows to support 1,700 customers.
Lobster Marketing rebrands and drops “Group” from its name. The team grows to support 300 customers.
FieldRoutes Is Born
PestRoutes and Lobster Marketing officially rebrand to FieldRoutes and expand to serve the lawn care industry. The company adds key new features, including FieldRoutes® Payments, lawn-specific functionality, and enhancements to its routing capabilities.
FieldRoutes Joins ServiceTitan Family
FieldRoutes joins ServicePro and Aspire as part of the ServiceTitan family.
In 2022, as part of ServiceTitan’s acquisition of FieldRoutes, ServicePro became part of FieldRoutes. The ServSuite product evolved to become ServSuite® by FieldRoutes. As one company, we provide all of our customers with best-in-class software to achieve their goals.
FieldRoutes helps field service companies simplify, scale, and grow.
