A Message from the CEO and Board Chair (2024)

Since 1957, we have served Clackamas County with the mission of helping our members meet their financial goals. We started in the county courthouse with a volunteer-run office; since then we have grown to serve over 35,000 members in six counties. Through it all, we have kept our focus on that original mission.

Last month, we shared the exciting news that we will be adopting a new name to better reflect our mission and growing membership.

Today, we are excited to announce our new name and give you more information about what’s ahead. On February 1st, we will open our doors as:

A Message from the CEO and Board Chair (1)

Embold is a name full of potential and energy – a name that reflects our longstanding passion for helping our members reach their financial goals. The logo reflects our deep roots in the community creating a strong foundation. And while it is rooted, it is also optimistic and actively reaching for the future, just like we are. Though our name is changing, we remain deeply committed to each of our members.

As Embold Credit Union, we will continue to learn and grow, providing the financial services that our members need and the respect and care that they deserve. We are honored to serve our current members and look forward to welcoming more members from the communities we love and serve. Our new name is crucial in this effort by eliminating confusion and expanding access to communities in our charter counties.

Our new name is only the beginning of our transformation. You’ll soon see exciting changes in our branches, digital banking, and even the debit and credit cards in your wallet – all designed to better serve you today and into the future. We’ve detailed many of those changes in the Q&A section below. If we can answer any other questions, please reach out at help@clackamasfcu.org.

On behalf of our staff and volunteer Board of Directors, we appreciate your loyalty and look forward to serving you as Embold Credit Union for years to come.

Helpful information about this change:

Q: Why Embold Credit Union?
A: The name Embold Credit Union will help us welcome even more of our Oregon neighbors into the many benefits of a member-owned financial institution. It’s a name that helps us tell our story about empowering each one of our members, about taking bold steps to create a better future, and about growth and forward motion.

Q: When will the name change take effect?
A: On February 1st, Clackamas Federal Credit Union will officially switch names to Embold Credit Union. Changes in our branches may take a few additional weeks following that date.

Q: What will change with the new name?
A: You will see our new name and logo updated on exterior branch signage, new brochures, an updated website, and other branded communications. But our goal with these changes is to go beyond replacing our old name and logo. We are working overall to improve our members’ experiences with the credit union through branch enhancements, improved technology, and many other initiatives. We look forward to sharing more exciting news with you ahead.

Q: Is the name change a result of a merger or acquisition?
A: No. The name change is not the result of a merger or acquisition of any kind. We proudly remain a member-owned cooperative.

Q: Will the ownership of the credit union remain the same?
A: Yes. We are still your member-owned credit union. Our not-for-profit structure and mission of member service remain exactly the same. Our same volunteer board of directors, leadership and staff are eager to serve your financial needs.

Q: Why are you changing the name of the credit union?
A: Our name is part of our long-range plan to continue building a growing and thriving financial cooperative that is inclusive of every member and market we serve – for generations to come.

Q: Who will be eligible to join the credit union?
A: Our current charter encompasses anyone who lives, works, worships, or attends school in Clackamas, Marion, Washington, Yamhill, Polk, and Multnomah counties, as well as their immediate family members.

Q: Will this name change be expensive?
A: Our Board and Management have built a solid financial institution by making prudent and strategic business decisions that ensure our growth and financial health. This investment in our long-range vision has been carefully considered and approved by our highly engaged, and member selected, volunteer Board of Directors.

Q: How will fees, loan rates and deposit rates be impacted by the name change?
A: Rates and fees will not be negatively affected by the name change. We will continue to monitor our rates and fees like we always have. Rates and fees do fluctuate, but they are adjusted in response to the market conditions.

Q: Will my deposits remain insured by NCUA?
A: Yes. Deposit accounts for each share owner remain federally insured up to $250,000 by the National Credit Union Share Insurance Fund.

Q: Will the routing number change?
A: No, our routing number will remain 323274885.

Q: Will my account numbers, usernames, and passwords change?
A: No, your account numbers, usernames, and passwords will remain the same.

Q: Will I still be able to use my checks?
A: Yes, your checks will still work. When it’s time for you to re-order, new checks with the new name of the credit union will be issued.

Q: Will my credit card still work?
A: Yes, your current card will continue to work until its expiration date. Your account numbers and member numbers will also not change. We are excited to be issuing credit cards with the Embold Credit Union logo ahead, and you will receive separate communications specifically about your card when this change happens.

Q: Will my debit card/ATM card and PIN number still work?
A: Yes, your current debit card/ATM card and PIN number will continue to work as they always have until its expiration date. We will also be issuing debit cards with the new logo ahead, and you will receive separate communications specifically about your new debit card.

Q: If I have automatic payments taken from my account or receive direct deposit, will I need to do anything?
A: No, everything will stay the same. Our routing number and transit number will not change and your account number will not change, therefore, there are no additional steps or changes you need to make.

Q: Do I need to get my legal documents (e.g. liens, titles, insurance) updated with the new name?
A: In most cases, your documents will be unaffected by the name change. Please contact help@clackamasfcu.org if you have specific questions about your legal documents.

Q: To whom should I make my loan payments?
A: Loan payments (or any checks payable to the credit union) can be made to Embold Credit Union effective immediately. Checks payable to Clackamas Federal Credit Union will also be accepted for the duration of 2023.

Q: Will the employees at my credit union branch change?
A: No. The employees that you know and love will continue to keep serving you at your branch with the same personalized service that you have come to expect.

Q: Will the credit union numbers, website and email addresses change?
A: All phone numbers will remain the same. Our new website address is www.emboldcu.org. The current website address and email addresses will automatically redirect to the new addresses for the duration of 2023.

Q: Will branch days of operation and hours change?
A: No. Our branch will continue to be open and available to you the same days and times that you expect.

Q: Will there be any change in my statements?
A: There will not be any changes to the statement cycle. Keep a watch in your mail for our new statement stationary with the new name beginning in March.

Q: Where can I find additional information?
A: Learn more about our transition on our website at www.clackamasfcu.org/embold. You can also send us an email at help@clackamasfcu.org, give us a call at (503) 656-0671, or stop by a branch during hours of operation.

A Message from the CEO and Board Chair (2024)

FAQs

What should a message from the CEO include? ›

Here are sample message from the CEO examples you can use:
  • “We understand that this is a challenging time, but together we will get through it.”
  • “Let's stay focused on our goals and use this as an opportunity to come out even stronger”
  • “It's important that we remain positive and continue striving towards our objectives.
Jun 24, 2024

Does the CEO answer to the board of directors? ›

The CEO reports directly to the board of directors, the party ultimately responsible for matters like environmental, social and governance (ESG), corporate social responsibility (CSR) and even corporate email security.

How to answer why you want to be on a board? ›

You answer, "why do you want to be a board member," by focusing on wanting to network and interact with colleagues and leaders across industries and government. Board roles provide incredible opportunities to meet influential, intelligent, and well-connected people.

Who is more powerful, CEO or board of directors? ›

SUMMARY. While the Chairman technically has higher level powers, the CEO is indeed “the boss” of a company. And yes, the CEO does (by the letter of the law) answer to their board of directors, which is ultimately headed by the chairman.

What is an example of a welcome message from a CEO? ›

3 welcome messages from the CEO

We're honored to have you join our team. Your dedication and talent will be instrumental in driving our mission forward. As the CEO, I want to personally welcome you to our organization. Your unique perspectives and skills will be instrumental to our future success.

How do you write a good CEO speech? ›

Avoid jargon, acronyms, and complex sentences that can confuse or bore your audience. Use short, active, and direct sentences that convey your message clearly and confidently. Use repetition, contrast, parallelism, and emphasis to highlight your key points and create a rhythm and flow.

Who gets paid more, CEO or chairman? ›

Pay and Notoriety of an Executive Chairman

Their pay is typically on par with or slightly below the CEO's. Currently the average salary for an Executive Chairman in the U.S. is $395,590 per year. The notoriety associated with the executive chairman role may not be as prominent as that of the CEO.

How much power does a CEO really have? ›

The CEO directs the operational aspects of a company. The board of directors oversees the company as a whole and is led by the chair of the board (COB). The chair of the board doesn't have the power to overrule the board but the board has the power to overrule the CEO's decisions.

Can the board override the CEO? ›

The answer is yes, they can. However, there are certain circ*mstances where it may not be possible. If the CEO is appointed by the board, then the board has the power to remove them from their position.

What are good questions to ask board members? ›

What do you see as the disruptive forces impacting this company/organisation, and how do you stay relevant as a director? What experiences have given you a global perspective and where do you have international reach? What are the major risks for tomorrow's boards and how do you equip yourself to be across these risks?

How to ace a board interview? ›

Jocelyn Mangan
  1. Show up with Informed Curiosity. ...
  2. Prepare, Prepare, Prepare. ...
  3. Learn About the Board Composition. ...
  4. Assess if This is the Right Opportunity for You. ...
  5. Think About Your Time. ...
  6. Take on the Mindset of a Director, not an Operator. ...
  7. Valuable Questions to Ask During Interviews: ...
  8. Board Structure & Culture.
Aug 31, 2023

How do you answer what are you bringing on board? ›

Think about:
  1. your enthusiasm for the profession and the employer and your desire to make your mark.
  2. your personal qualities, such as your drive and willingness to learn.
  3. the skills the employer seeks and how you have demonstrated them in the past – your answer should show why you would be competent in the job.
Feb 5, 2024

Can a chairman fire a CEO? ›

The chairman holds significant power at an organization, as the person in that role appoints, evaluates, and could even fire the CEO.

Does the CEO report to the chairman? ›

The CEO reports to the Chairman (acting on behalf of the Board) and to the Board directly. The Chairman is not responsible for executive matters regarding the Company's business. Other than the CEO and the Company Secretary, no executive reports to the Chairman, other than through the Board.

Does the CEO have the final say? ›

As the most senior executive of a company, the CEO is responsible for being the face of and leading the organization. The CEO usually has the final say in company decisions and policymaking and must respond to the board of directors.

What should be included in a CEO presentation? ›

How do you present to a CEO effectively?
  • Know your audience.
  • Define your purpose.
  • Structure your content.
  • Design your slides. Be the first to add your personal experience.
  • Practice your delivery. Be the first to add your personal experience.
  • Anticipate questions.
  • Here's what else to consider.
Dec 9, 2023

What should a CEO talk about? ›

What CEOs want to talk about.
  • Productivity. Productivity has many sides. ...
  • Morale and attitude. CEOs understand that attitude dictates morale and morale dictates communication, both internally and externally. ...
  • Loyalty of customers. ...
  • Loyalty of employees. ...
  • Competition. ...
  • Market conditions/future. ...
  • Profit. ...
  • Intellectual exchange.

What is the importance of CEO message? ›

The importance of CEO communication

CEOs act as central identification figures of an organization — both internally and externally. They communicate with their employees as well as with the general public. In doing so, they often drive social dialogue and act as a driving force for certain topics.

How do you write a CEO note? ›

Marketing Expert | Brand Building | Business…
  1. Address the CEO by their proper title, such as "Mr." or "Ms." followed by their last name.
  2. Keep the message brief and to the point. ...
  3. Be specific about what you are asking for or the purpose of your message. ...
  4. Use a formal and professional tone, but also be friendly and genuine.
Aug 24, 2023

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